5 Things You Need To Do To Create A Successful Online Business

 

Have you ever left an event, a class, or even a webinar floating on a high because you feel so inspired? That’s how Victoria Jackson felt last night, as she explained on her blog Apartment 4.

Held at The Apartment inside The Hoxton Hotel, Holborn, the Career Girl Academy was a ticket-only masterclass on blogging and how to take your site to the next level, created by the team behind Career Girl Daily. If you missed it, you can now buy digital tickets and watch the talks wherever you are in the world, so don’t worry, find the tickets here!

Covering everything from the secrets to creating online strategies, to discussing ways of making money via social media and affiliate marketing, I took away so many snippets of useful advice, I thought I’d be a good egg and share for you guys to read.

1. Strategize from the beginning!

Listening to Celina and Beth talk about how they developed Career Girl Daily into the brand it is today, it was clear to see these entrepreneurs knew from the get-go they wanted to create a business. Writing up to seven posts a day each when they began their journey, they made sure CGD was constantly refreshed when readers logged on, their content was promoted in the right places and the content was relevant to their target audience of career women and women looking to get on the career ladder. They made mistakes like everyone but worked together on their strengths to make the site the best they could, and after two years of working pretty much night and day, potential sponsors started to come on board and they could expand their team. It really hit home how strategic you need to be if taking your blog to the next level is on your hit-list.

2. Analyze Your Content

Which of your blog and social media posts are receiving the most engagement? By engagement, I mean likes, comments, shares etc. See what’s working with those posts in comparison to less popular ones and start creating more of the winning content. It sounds simple doesn’t it, but I don’t do that and I’ve been blogging for nearly ten years. For so long I’ve blogged about what I love and if you guys commented and shared, then even better. Another useful point to note is, you can also create content around trending topics by looking on Google Trends, keyword planner and a new tool to me, Buzzsumo, which gives you all the trending topics in your niche.

3. Watch your tone of voice

To grow your blog successfully you need to really craft your tone of voice. Are you talking to your readers as if they were your best friend? Relatable and with humor? Or are you the older sister, giving advice but still relatable as you make mistakes along the way? Or perhaps you’re the older aunt with an authoritative but likable tone? Once you work out how you want to talk to your readers, stay consistent throughout your blog posts and social media so people know what to expect from you. I like to think I’m like the older sister, sharing things you might not know but definitely making mistakes along the way.

4. Try your hand at microblogging

I think the biggest lesson of the day is to not underestimate yourself as microblogger, especially if you’re sat at home feeling low because your numbers aren’t growing as fast as you’d hope. Be consistent, be yourself and the opportunities will come. You have to work hard, put your all into it, but now is the time for microbloggers. Brands are looking for authentic blogs, with honest voices and an engaged following, whether that’s 1000 or 100,000. Blog because you love to blog, not because you want to get rich or get free stuff.

5. The key to success on Instagram

With so many changes to Instagram it seems so hard to grow your following in a genuine and honest way recently, doesn’t it? I find it really difficult to post content, engage with followers, like other feeds, comment, and still find out that I’ve lost 14 followers overnight for no reason at all. The key is to be human, make sure your content is real and showing real snaps of your life, all the while staying “on brand” (are drunk pictures from your late night trip to Dixie Chicken screaming HIRE ME! to anyone other than fried chicken brands?). Talk to your readers and ask them to share their stories with you. You don’t need to have thousands of followers to work with brands, especially if you have a high engagement rate (to find out your engagement rate on Instagram for instance, you can work it out on this site) – it’s about how much influence you have over the people that are viewing your content.

The full version of this post first appeared on Apartment Number 4 and was written by Victoria Jackson.


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Have you ever left an event, a class, or even a webinar floating on a high because you feel so inspired? That’s how Victoria Jackson felt last night, as she explained on her blog Apartment 4.

Held at The Apartment inside The Hoxton Hotel, Holborn, the Career Girl Academy was a ticket-only masterclass on blogging and how to take your site to the next level, created by the team behind Career Girl Daily. If you missed it, you can now buy digital tickets and watch the talks wherever you are in the world, so don’t worry, find the tickets here!

Covering everything from the secrets to creating online strategies, to discussing ways of making money via social media and affiliate marketing, I took away so many snippets of useful advice, I thought I’d be a good egg and share for you guys to read.

 

1. Strategize from the beginning!

Listening to Celina and Beth talk about how they developed Career Girl Daily into the brand it is today, it was clear to see these entrepreneurs knew from the get-go they wanted to create a business. Writing up to seven posts a day each when they began their journey, they made sure CGD was constantly refreshed when readers logged on, their content was promoted in the right places and the content was relevant to their target audience of career women and women looking to get on the career ladder. They made mistakes like everyone but worked together on their strengths to make the site the best they could, and after two years of working pretty much night and day, potential sponsors started to come on board and they could expand their team. It really hit home how strategic you need to be if taking your blog to the next level is on your hit-list.

2. Analyze Your Content

Which of your blog and social media posts are receiving the most engagement? By engagement, I mean likes, comments, shares etc. See what’s working with those posts in comparison to less popular ones and start creating more of the winning content. It sounds simple doesn’t it, but I don’t do that and I’ve been blogging for nearly ten years. For so long I’ve blogged about what I love and if you guys commented and shared, then even better. Another useful point to note is, you can also create content around trending topics by looking on Google Trends, keyword planner and a new tool to me, Buzzsumo, which gives you all the trending topics in your niche.

3. Watch your tone of voice

To grow your blog successfully you need to really craft your tone of voice. Are you talking to your readers as if they were your best friend? Relatable and with humor? Or are you the older sister, giving advice but still relatable as you make mistakes along the way? Or perhaps you’re the older aunt with an authoritative but likable tone? Once you work out how you want to talk to your readers, stay consistent throughout your blog posts and social media so people know what to expect from you. I like to think I’m like the older sister, sharing things you might not know but definitely making mistakes along the way.

4. Try your hand at microblogging

I think the biggest lesson of the day is to not underestimate yourself as microblogger, especially if you’re sat at home feeling low because your numbers aren’t growing as fast as you’d hope. Be consistent, be yourself and the opportunities will come. You have to work hard, put your all into it, but now is the time for microbloggers. Brands are looking for authentic blogs, with honest voices and an engaged following, whether that’s 1000 or 100,000. Blog because you love to blog, not because you want to get rich or get free stuff.

5. The key to success on Instagram

With so many changes to Instagram it seems so hard to grow your following in a genuine and honest way recently, doesn’t it? I find it really difficult to post content, engage with followers, like other feeds, comment, and still find out that I’ve lost 14 followers overnight for no reason at all. The key is to be human, make sure your content is real and showing real snaps of your life, all the while staying “on brand” (are drunk pictures from your late night trip to Dixie Chicken screaming HIRE ME! to anyone other than fried chicken brands?). Talk to your readers and ask them to share their stories with you. You don’t need to have thousands of followers to work with brands, especially if you have a high engagement rate (to find out your engagement rate on Instagram for instance, you can work it out on this site) – it’s about how much influence you have over the people that are viewing your content.

The full version of this post first appeared on Apartment Number 4 and was written by Victoria Jackson.


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  • I had the most amazing time at the event and learnt SO much! Can’t wait for the next one!

    x
    Shloka
    http://thesilksneaker.com

  • An awesome day with so much to take and a long to do list of actions.
    Thanks CGD!

    Salma
    xx
    http://www.salmashah.com

  • Tuedor Wright

    Please please please can you have an affordable option next time – maybe a shorter day :-). It sounded like a brilliant day – nothing but respect ✊🏾

    • Hey Tuedor! Sorry you couldn’t make it. We now have the option to buy digital tickets if you want to get all the inspiring goodness of the day and watch all the talks from the comfort of your own home! x

      • Tuedor Wright

        I will check out the website, thank you

  • daphne siy
  • These tips are great! Wish I could have been there!

    http://www.apuravidaproject.com