Do you know the difference between goals and strategies? Most people have a list of goals that are actually strategies (guilty!). Take making more money, for example, this is not a goal, but a strategy. The feeling you get out of making more money, having more security and living to a better standard, is more often than not the actual goal people want to achieve.
Another example will be the targets your company might set for the team. In order to keep the company ‘alive’ and ‘healthy’ and having the feeling that your job is secure, targets must be met. So even though meeting your targets might feel like a goal to you, in the grand scheme of things, taking a step back and looking at the bigger picture it is actually part of a company strategy aimed at fulfilling the maximum potential, therefore ensuring their end target is reached.
So what are your goals in life? And what are you doing in order to achieve them? The road to achieving your goals determines whether you will reach your goals or not. Knowing the difference between a goal and a strategy is the first step in this process. You may need to rewrite your list of goals in order to find out what feeling it is that you want to achieve.
If we break it down even further and take the whole process into consideration, the G.O.S.T. model is a very useful tool:
So before reading this far, you original “goal” was simply to make more money. Now, using the G.O.S.T model as mentioned above, you will see that it is possible to achieve everything that you want, but the reason you could have failed up to this point is simply down to your current perspective. Structuring things differently, it could look a little like this;
Goal: Experience the comfort and security of being financially stable
Objective: Becoming a millionaire
Strategy: Starting your own company
Tactics: Doing a relevant study, read books about being a successful entrepreneur etc.
You can see that everything is linked to each other and at the same time has its own function. Like we discussed before, the goal is the feeling you want to evoke, the objective states what is needed to be done to achieve that goal. The strategy explains the approach you take to reach your objective and the tactics are the actual steps you take in order to successfully achieve all the above.