Running a small business is hard, especially if you are having trouble growing your customer base. If you work from home and run it from your bedroom, it can be even harder to juggle everything from branding to customer engagement – so here are a few quick tips to help you grow and become successful.
1 Build your list.
Email marketing is really invaluable, so you need to start building a list of all your customers. You’ll notice that shops and retail spaces have books outside or when you checkout they ask you for your email – but you need to give your customers a reason to sign up. Offer freebies, exclusive content or tips and tricks and your list will grow and grow and grow!
2 Get those reviews.
You’ll be surprised how many new customers you could gain just on reviews alone, so make sure you ask for reviews or even incentivize your customers and followers to give a review in exchange for something else. If you use email marketing, you can even pop in a freebie for every review you receive.
3 Give back .
Use your business to support local causes, volunteer or raise awareness. People will respect you more if you support fair and good causes, plus putting some ‘personality’ into your brand with values is always helpful in connecting with customers!
4 Don’t be afraid of change.
Change is good! If you’ve been doing the same thing over and over again and aren’t getting the results you want, you need to research and probably change some things up. Small changes make a big difference!
5 Go back to school.
Always think of the lessons you’re learning through what you’re doing, the moment you stop learning is the moment you stop growing, so learn from your business, from your customers and from other businesses around you. Don’t forget that keeping with the times and investing in a few courses is invaluable for your business too!