photo: Laura Matuszcsyk
There are hundreds, if not thousands, of blogs floating around on the internet. All crying out to be read, commented on, listened to. It can feel overwhelming sometimes, but it doesn’t mean that you can’t create the next big thing.
Only a few mistakes can make your blog just another voice in the crowd, so if you want to stand out, make sure you’re not doing any of these…
#1 Make sure readers know why they’re reading!
Typically you won’t become super popular if you specialize in a variety of subjects and have no focus. A good way to figure it out is to write a line in your ‘About’ page. Why should people read your blog?
Are they coming to you for a curated lifestyle edit? Are they coming to you for specific advice? Are they coming to you to see behind the scenes into your crazy life? It can be anything, just make sure it’s clear.
#2 Your design needs to work for you!
A well-designed blog will sell better and generate an audience quicker, make sure your content is grouped into easy to read blocks and that it makes good use of background and font features.
Normally a domain will work better than a free hosted blog as it appears more professional, shop around for the best option, you can pay a nominal amount to have a dot com domain with some hosts such as WordPress and Squarespace. Check out free design resources if you want to spruce up the way everything looks. It’s easy!
#3 Your content should be original!
There are two types of content, pillar, and filler. Pillar content is the backbone of your blog, it’s to do with your business or niche, answers important questions and informs your audience on the topics relevant to your blog.
Filler content is content that you clutter your blog with, curated content, things that aren’t relevant to your niche and bits that make your feed busy. It’s fine to do mood boards, and round-ups, but too many will have your audience clicking away. Create something original!
#4 You need to engage!
Work on audience engagement, one of the most important things is to connect with the community, don’t talk to people with the sole purpose of promoting your blog or website, and help other bloggers out by sharing their content and giving them positive feedback.
Writing guest posts for other sites and blogs in the same category as you will help to promote your own website, make sure your content is subject specific, informative and that readers will want to find out more. The number one tip for any wannabe blogger would be to get on Twitter so others can directly engage with you easily and quickly.
#5 Create a newsletter!
Craft a newsletter for the audience members you already have and be sure to share your best content with this exclusive group so they feel as though there is something worth signing up to, you can also share a free opt-in product like an e-book to encourage more people to sign up. Remember that the people that receive your newsletter are your people, you want to treat them well and make them excited about your website and products.
#6 Promote in a positive way!
By all means, promote your product through social media, but don’t be aggressive about it. Run some promotions and engage with other people, take on board feedback and criticisms and be willing to change things or add freebies if things don’t work.
We’ve been nominated for the Best Lifestyle Blog award in the Bloglovin’ Awards 2016! We really couldn’t do it without you all! If you’d like to vote for us this year, click here!
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