6 Quick Fixes That Will Take Your Blog To The Next Level

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photo: Laura Matuszcsyk

 

There are hundreds, if not thousands, of blogs floating around on the internet. All crying out to be read, commented on, listened to. It can feel overwhelming sometimes, but it doesn’t mean that you can’t create the next big thing.

Only a few mistakes can make your blog just another voice in the crowd, so if you want to stand out, make sure you’re not doing any of these…

#1 Make sure readers know why they’re reading!

Typically you won’t become super popular if you specialize in a variety of subjects and have no focus. A good way to figure it out is to write a line in your ‘About’ page. Why should people read your blog?

Are they coming to you for a curated lifestyle edit? Are they coming to you for specific advice? Are they coming to you to see behind the scenes into your crazy life? It can be anything, just make sure it’s clear.

#2 Your design needs to work for you!

A well-designed blog will sell better and generate an audience quicker, make sure your content is grouped into easy to read blocks and that it makes good use of background and font features.

Normally a domain will work better than a free hosted blog as it appears more professional, shop around for the best option, you can pay a nominal amount to have a dot com domain with some hosts such as WordPress and Squarespace. Check out free design resources if you want to spruce up the way everything looks. It’s easy!

#3 Your content should be original!

There are two types of content, pillar, and filler. Pillar content is the backbone of your blog, it’s to do with your business or niche, answers important questions and informs your audience on the topics relevant to your blog.

Filler content is content that you clutter your blog with, curated content, things that aren’t relevant to your niche and bits that make your feed busy. It’s fine to do mood boards, and round-ups, but too many will have your audience clicking away. Create something original!

#4 You need to engage!

Work on audience engagement, one of the most important things is to connect with the community, don’t talk to people with the sole purpose of promoting your blog or website, and help other bloggers out by sharing their content and giving them positive feedback.

Writing guest posts for other sites and blogs in the same category as you will help to promote your own website, make sure your content is subject specific, informative and that readers will want to find out more. The number one tip for any wannabe blogger would be to get on Twitter so others can directly engage with you easily and quickly.

#5 Create a newsletter!

Craft a newsletter for the audience members you already have and be sure to share your best content with this exclusive group so they feel as though there is something worth signing up to, you can also share a free opt-in product like an e-book to encourage more people to sign up. Remember that the people that receive your newsletter are your people, you want to treat them well and make them excited about your website and products.

#6 Promote in a positive way!

By all means, promote your product through social media, but don’t be aggressive about it. Run some promotions and engage with other people, take on board feedback and criticisms and be willing to change things or add freebies if things don’t work.

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  • Hannah Lucy

    Love this – perf advice!

    Hannah | Oh January

  • Lucie

    Super cool advice! Especially number 4. Thank you for these. :-)

    Lucie | http://www.inbluebox.com

  • Marianne

    Awesome tips!
    Setting up a newsletter has been on my mind for quite a while now. Need to start working on that :)
    xx
    http://mariannelle.com

  • Camille Beygui

    Awesome post
    Xoxo
    http://fashionbackyard.blogspot.fr

  • Katina Lindaa

    That’s a great tip about writing in the about me what distinguishes my blog from others ! Definitely an easy fix :) Thanks x

    Katina Lindaa | http://www.katinalindaa.com

  • rae

    Great tips! I am still wondering if I should limit the various subject matter I write about over on my blog.

    Rae | Love from Berlin

  • Lindsay

    Thats a great tip about focusing on a specialism area rather than talking about everything and anything x

  • NuttyHiker

    Great tips! I really need to work on #6.

    I originally started my blog with one niche (hiking) and it ending up growing to much more, which somehow made it all work. But, I also have in my About Me page what I (and my blog) are all about, so maybe that helped grow the wide range of audience.

    Bridget | http://nuttyhiker.com

  • Libby Carl

    I am new to this (blogging) and still learning, but loving the learning part. Tips 1,4, and 6 are especially helpful. Thanks for sharing!

    https://myrabbittrails.com

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