9 Under The Radar Beauty Brands Perfect For Girls On A Budget

  • photo: Nathalie Off Duty


I love discovering little under the radar beauty brands that make quality products (often fresh to order) and have a small but perfect selection of products. We have our favorite big brands, but occasionally there are some rising stars you need to know about…

These are the under the radar brands with the most hype at the moment that won’t break your bank!

The epitome of cute, quality, budget friendly, Korean skincare! Don’t be fooled by the cute packaging, TONYMOLY uses innovative technologies and cutting edge ingredients to produce powerful products.

We love the Egg Pore Tightening Pack, which comes in a handy little egg, tightens pores and brightens skin. And it’s only $16.

You may have seen Pai advertisements around when you’ve been commuting. I became aware of it thanks to a huge advert in the tube. Pai was created by Sarah Brown especially for sensitive skin, it’s beautiful bottles and great Instagram feed are making it a real up and coming addition to your beauty cabinet.

We love the Rosehip Bioregenerate Oil which conditions the skin and smells amazing. At $40 this really isn’t bad for such a hard-working serum, it’s a competitor for the more luxury serums out there.

We’re suckers for a minimalistic website, Beauty Counter’s got it nailed when it comes to web design and their products pack a punch too. From nourishing Rose Water Mist to beautiful serums, everything from the packaging to the price is on-point.

Our favorite? The Charcoal Cleansing Bar, perfect for detoxifying your skin, and only $24!

For any nail lover’s reading, Floss Gloss sells professional grade, vegan, cruelty-free, paraben free nail varnishes in a unique array of shades. From interesting glitter combinations to sets based on your zodiac sign, this is definitely a nail brand to keep on your radar.

We’re coveting the shade Tanlines, it’s the perfect Instagram/Kylie Jenner shade and is only $8!

Developed by the famous NYC studio and designed with models in mind – Milk Makeup is the ultimate cool-girl make up brand.

Our favorite is their Holographic Stick, it melts into your skin and is really on trend, with metals being the beauty trend of fall.

Founded by some of New York, LA, and Miami’s most in-demand stylists, this unique range of styling products is inspired by current trends.

Look out for the Rich Kid Coconut Oil Gel – an innovative formula that not only styles and defines the hair but intensely hydrates it too!

If you’re a fan of matte lipsticks – Melt is not a brand to miss. Their creamy, pigmented formula is available in every color under the sun, and even the bright shades share the same impressive color payoff.

Another stand out product is their Laced lipstick. The perfect nude you’ve already seen all over Instagram.

We’ve spied January Labs before, we’ve been told that it’s definitely a stand-out brand. Their minimalistic package hides the seriously beneficial boost that these skincare heroes have.

We’re loving their Pure & Gentle Cleansing Gel because it’s nourishing for all skin types, plus it’s fun to get it foamed up and then rinse it away.

Onomie combines innovative ingredients with high-quality cosmetics and focuses on creating products that are effortless in application.

Let’s be honest, sometimes you want a beauty product that does a great job and is pretty enough to make an appearance on your Instagram feed. Well, you need the Bright Concealing Elixir, then. An eye cream/concealer hybrid that brightens undereye circles with one quick swipe and looks beautiful.

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  • Elishia

    This is such a perfect post for me. I never even used to think of budgeting (Young and naive of me) when I had the money, but I just moved to NYC and I’m waiting for the work permit to come through. These all look great and I’ll be investigating next time I need to replace products. Thanks :)


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