We all know the good feeling that goes along with walking out of a store with a new shade of lipstick or after ordering a killer pair of boots online. They call it retail therapy for a reason and more than one scientific study has backed up its effectiveness. Bottom line: when you are stressed out or having a rough day and if you can afford it, scouring Anthropologie for that perfect top can actually help boost your mood.
#1 It takes your mind off things
Shopping takes time and concentration whether it is being done online or in your favorite store. You have to think about what you want or need and then find the most appropriate item to meet your requirements. You are focused on what you desire and not on the stressors in your life.
#2 It boosts your confidence
A beautiful dress or the perfect shade of nail polish can make you feel amazing. No one would argue that. There is nothing wrong with letting a new item give you a little boost now and again, but do be careful to not let the things you own be the only way you can feel good about yourself. Yes you look good in that outfit, but you are amazing either way!
#3 You are in control
You are the one calling the shots when you walk into a store. The clerks are there to help you out and you are the one making all of the decisions. Everyone likes to be in charge now and again. If you have been feeling like everything is out of your control lately, a day of shopping could help with the frustration.
#4 You get to spend time with people you love
If you are like me, you probably like to invite your best friend, mom or sister along with you. We all know that time with your favorite people can make you feel good and remind you what is important.
#5 It is gratifying
Some of the studies about shopping and happiness suggest that simply wanting an item without ever purchasing it can make you feel good. But we all know from experience that finally purchasing that item is so satisfying.
#6 It can contribute to your self image
The way you present yourself to the outside world is important. You are creating an outwardly projected image of yourself with every item you purchase. Effectively creating the image you want to feels good.
#7 Having certain things helps
We all need food, shelter and clothing, but even outside of the basic needs that we all share you may find that there are things which are necessary for a hobby you enjoy or a trip you are going on. Having those needs met allows you to reach goals and have unique experiences, which is in turn another kind of satisfaction.
#8 It is refreshing
Everyone likes having new things every now and again. Whether you want to bring a new look to a room or your wardrobe, shopping to incorporate something new into your life is always refreshing.
#9 It really really feels good
This is the most basic thing, which has already been mentioned but is definitely worth mentioning again. Studies have shown that shopping actually causes your brain to release more Serotonin, which is a chemical that makes you feel good!
So there you go. The next time you are having a bad day, maybe you can seek a mood boost with a little shopping. Just be sure to remember that simply looking for and wanting an item can make you feel good, so if you don’t have the funds at the moment maybe a little online “window shopping” would be a better solution for the time being. When you can afford it though, there is nothing wrong with treating yourself now and again.
What was your last feel good purchase?
By Lindy Callahan