Amazing Career Lessons From The Founders Of Who What Wear


These three w’s are making their way into lives all over the world, thanks to Katherine Power and Hillary Kerr, co-founders of Clique, a media company that owns Byrdie,  My Domaine, and Who What Wear. If there’s one thing you need to learn from these women, it’s that the technological age has made anything and everything possible.

If it doesn’t exist, create it!

Five or ten years ago, online magazines weren’t ‘a thing’.  Out of nowhere, print has fallen to the world of digital publications. is the 3rd largest fashion brand on social media, following Vogue & ELLE, an amazing feat in a relatively short period of time.

If it’s not working, change it! 

Technology is instantaneous, meaning that you can re-invent yourself, modify your work, or network with contacts across the globe at the touch of a button.  Although you may not see it clearly at first, the world is at your fingertips.

Life is yours to experiment with and explore. 

In an interview with Huffington Post, Katherine Power told Michelle Persad that she wouldn’t actually tell her younger self anything insightful that she has learned in the process of founding Who What Wear.  Power believes that too much knowledge can lead people to anticipate the negative outcome over the positive one.  “I think it was better that we didn’t know what we were getting into — we just had this very large goal that we had our eye on and it worked.” If you’re blind going in, you’re less vulnerable to the inevitable hiccups. 

For millennials, the digital age is not just part of life; it is life. 

But what all career girls should recognize is that the media is a tool, not just a channel from which to absorb information. It’s a tool that creates the opportunity for new ideas, new collaborations, and new jobs to be invented.  If your life isn’t inspiring you now, go to Google, type in something you’re passionate about, and see where it takes you.  

If you need more inspiring lessons, check out our articles on Kate Hudson or Shami Chakrabarti!

Featured Photo: Courtesy WhoWhatWear/Target

Written by Britany Powell.

  • Krystal – The Daily Femme

    I absolutely love the concept that too much information can be a negative thing. So much of what we achieve happens through the process of learning and trialling new things. If we always had the answer we would never have any questions. I love it.

  • Lucy Van Dean

    Agree, agree and agree! All great points from our current reality <3

    Lucy Van Dean | Instagram

  • Lindsay L.

    Wow, really enjoyed this article. It just affirmed my believe that “if it doesn’t exist, create it”


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