Instagram is not only a place where girls love to make duck faces and selfies in their bathroom mirror. It’s a place where you can find some serious beauty inspiration. Women like Kim Kardashian and Kylie Jenner are famous for their makeup looks which is often the work of very talented makeup artists. When it comes down to the reasons why we buy certain products, it has often something to do with the hype surrounding them. When our favorite Instagrammer or a friend is raving about a lipstick or a moisturizer, we’re that much more likely to go out and buy it. There are plenty of cult beauty products out there that are widely rumored to be the best on the market, here’s a list of the 10 most popular cult products on Instagram!
#1 Embryolisse – Lait Creme Concentre
Hailed as every makeup artist’s secret weapon, Embyolisse’s Lait-Creme Concentre does the work of three products in one creamy lotion. Brilliant as a primer, moisturiser & make-up remover, this multi-tasker makes a great travel companion & has earned cult status in every beauty hall of fame worldwide. Suitable for sensitive skin this one-size-fits-all lotion will leave your complexion soft, dewy & perfectly prepped for makeup. Nous l’aimons!
#2 Anastasia Beverly Hills – Dip Brow Pomade
Anastasia Beverly Hills Dipbrow Pomade is a waterproof brow colour which sculpts and defines the brows.The ultimate choice for perfectly precise brows, Dipbrow Pomade has a smudge free, creamy formula which glides effortlessly onto the skin and adheres to the brow hairs for optimal definition. Perfect for oily skin and humid climates, Dipbrow Pomade can be used as a brow definer or eyeliner and provides luxurious colour and sculpture.
#3 Beauty Blender
The egg-like shape means you can get this makeup sponge into tricky spots like the sides of your nose or the corners of your eyes, and they can last for years without falling part—unlike the typical wedge-shaped sponges.
#4 Alpha H – Liquid Gold
A powerful overnight ‘serum’, Alpha-H’s bestselling, multiple award-winning Liquid Gold looks more like a toner – a clear liquid, whose appearance belies its remarkable efficacy. An ‘overnight facial’, the pioneering formula (it was originally developed in 2000, and was the very first of its kind) is a phenomenal, leave on, ‘sleep in’ liquid peel, which swiftly (and dramatically) revitalises dulled, ageing skin that’s lost its lustre, whilst gradually lessening the visibility of fine lines, wrinkles, enlarged pores
#5 Anastasia Beverly Hills – Pro Series Contour Kit
Contour like a pro with Anastasia Beverly Hills’ palettes – each containing six shades of neutral shadow, to help you put your best face forward. For contouring newbies, the premise is to create depth by ‘colouring in’ shadows, then brightening the ‘high points’ of your face where light would naturally strike – cheeks, chin, forehead and bridge of the nose. Celebrities rely heavily on contouring to help them look younger, leaner and more ‘cheek-boned’ in photographs
#6 Ben NYE Luxury Powder – Banana
Excellent for setting and concealing undereye circles. Ben Nye Banana Powder is one of the best powders for fair, medium and dark skin. Whether you’re looking to camouflage pink undertones so common in pale skin, struggling to find a good powder to set your under eye concealer/ contouring products or you’re in need of a translucent face powder for medium and dark skin tones, that doesn’t highlight gray undertones, Banana Powder from Ben Nye is the perfect choice for you.
#7 Diptique Home Candle – Baies
Before Diptyque came along, “home fragrance” equaled a bottle of air freshener. They helped spur a scented candle craze, and this scent, in particular, with its mix of blackcurrant and Bulgarian rose, is a universal favorite that’s somehow fresh, warm, and romantic all at the same time.
#8 Maison Pearson
The Mason Pearson is supposed to be so good due to the precise spacing of the boar bristle brushes and the nylon brushes. The boar bristles are just close enough to provide the best brush and shine, the nylon bristles are far enough apart to detangle effectively. The natural boar bristles also distribute oils evenly through the hair shaft and remove dandruff and sweeps debris from the scalp, improving the health of your scalp and hair follicles.
#9 Makeup Forever – HD High Definition Primer
Makeup For Ever High Definition Primer states that it uses innovative formulations that will not be visible on HD cameras and in person. The HD Primer is made to nourish, moisturize and soften complexion providing a healthy glow and a flawless look. Prepares skin for foundation and dries fast. Available in six shades and one transparent tone
#10 Lora Pro Palette
The palette is beautiful having half of the colors be matte and half of the colors shimmer. The texture of the shadows is smooth & buttery, making it easy to blend. A perfect palette for everyday looks or a night out in the town. Travel size appropriate with a mirror.
Featured Image: Kyliejenner Instagram