Let us guess, just this morning your stared at the contents of your closet and murmured/mourned/wailed, “I have absolutely nothing to wear”. Believe it or not, 75% or more of the items women have in their closet have never seen the light of day since they were brought home and neatly tucked away for that special day or moment. The majority of us girls tend to wear the same few pieces over and over again.
I know, I know ASOS shopping is your absolute favorite past time but the challenge is learning how to edit the wardrobe you have. Because buying the hottest fashion trends and never rocking them is just not acceptable.
If you are already familiar with the likes of Anna Wintour, Franca Sozzani, Grace Coddington, Diana Vreeland, Carine Roitfield and more, then you are familiar with the effort that not only goes into their magazines but their own personal styles. So let’s think like a fashion editor and set the tone for your own fashion magazine with you as the feature, editorial and advertorial.
START WITH THE COVER
For every publication, one would have to agree that the cover is one of the most important parts. It is the first thing seen in the stores or at the news-stands and it essentially sells the issue. Therefore, what is your cover? More specifically, what is your style, brand or selling point when you walk into a room? Would people presume you were a career girl on the rise or a savvy fashionista with big dreams? Knowing your style/cover will not only determine what you wear, but how you wear it and where you shop.
BUILD THE ISSUE
Editors prepare fashion publications monthly, even though there is usually an editorial calendar set by the year. Each publication is carefully curated with the right trends of the season and the perfect content for the month. Therefore, plan your shopping accordingly. Shop your closet before heading to shop. Keep away clutter by remembering, “If you buy new, give away something old.” Then build your wardrobe in stages, start with the career girl must haves, then build in trendy and seasonal pieces.
KEEP AN EDITORIAL CALENDER
Speaking of editorial calendars. I always found it to be a grand idea to contemplate and write out your outfits for the week as well as keeping track of what you wore. This allows you to plan your wardrobe accordingly for the week, for work or for play and encourages you not to wear the same outfits all the time. But you will be forced to consider new choices and get creative. Mix the skirt you wore two weeks ago with the flared sleeve blouse you wore with last week.
KNOW YOUR CREATIVE DIRECTION
Take photos of the outfits you wear and keep them on your camera roll to look back on. Experiment with your wardrobe. Most pieces can be worn several ways or with different looks. So go ahead, white tees weren’t only made for jeans and blazers are great pieces to dress up or down. This time next year, closet clean out will be a breeze as you sort through your photos for ill-fitting jackets, frayed collars, unflattering dresses, worn-out shoes. Remember the golden rule, “If you haven’t worn it in at least a year, and you still have tags on it, then you’re not going to”.