Why Your Blog Needs To Tell A Great Story

photo: notjessfashion

I went to a dinner this week where the guests were mainly bloggers, and so as we sampled the fine cuisine, we also chatted about our blogs and their strengths and weaknesses. The funny thing is, people were looking to me for advice about blog growth and I wasn’t really sure what to say. But I’ve had a sit-down and a think about everything I’ve learned from Career Girl Daily – and talking to some really influential bloggers like Fleur de Force and Ruth Crilly and I’ve decided it’s all about the story you tell.

Here’s why you need a great story to build a great blog.

1. Your story defines you 
There are hundreds of fashion bloggers out there, but think of the successful ones – they have something different. They are the plus-size bloggers, the daring fashionistas, the ex-lawyers, the purple-haired ones. The girls who weave their story into their fashion posts and don’t just say, ‘This is what I wore today.’ With your blog, you should spend some time thinking about what your tagline will be, and how that shows your readers your personality and your story.

2. Your story will draw readers to you 
Yep, it is all about social media and great content, but you need to be likable too. Part of creating a likable blog (besides the design!) is your About Me page. Your story there will draw people to you. An example of great About Me text can be found on Zoe Foster Blake’s website, the first line reads ‘Zoë Foster Blake (nee Zoë Foster) is widely known as the pie eating champion of Australia. Also she is known to lie about things she is known for, so you should probably disregard that.’ Great storytelling!

3. Storytelling ties your brand together 
From social media to your Instagram feed, you need visual storytelling as well as content storytelling to create a great brand. Think of your favorite Instagram feed, it’s cohesive, right? And it matches the vibe of the website or blog it’s directing you to. It’s all about storytelling!

How to tell a story in your blog in 3 steps:

1. Think of five things that make you different from everybody else.

If your blog is already a ‘niche’ and there’s nobody else doing it like you, you’re on the right track. If not, write down how you can do things differently.

2. Work on your ‘About Me’ page and figure out what message you want to send out about yourself and your ‘brand’.
Ask your friends and family to describe you in a few words and use them in your page – it’s hard to write about yourself so let someone else do it.

3. Make a Pinterest board that really ‘gets’ you and your brand and make it secret!
It’s invaluable. Everything that you want your blog to look, sound and feel like should go in there and you should always have it open when you’re taking photos or writing posts. Eventually, you won’t need it, because you will be able to identify the right themes and content easily!

Ready to create your own successful blog? The Ultimate Blog Plan is now live! This huge eBook is filled with honest tips, behind-the-scenes stories of Career Girl Daily’s journey, free blogging templates and workbook exercises to help you create a successful blog from day one. Get access to all the chapters and workbook exercises here!

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Beth Macdonald

Managing Editor

I'm the Managing Editor of CGD. I'm a graduate of the Penguin Writer's Academy and have published a short story. I specialize in copywriting, digital marketing, and research.