The key to success is a great personal brand! Whether you’re building an online business or you just want to get a job, your online presence says a lot about you. That’s why it’s important to work on your own personal brand.
The best way to build a personal brand is to create a website and use it to give people the right message. It can take you 60 minutes to create a website if you use Squarespace, and you can use it as an online portfolio, a hub for your business, or a blog. So, ready to find out what your personal brand is? Ask yourself these questions!
1. What is your purpose?
What do you want to do? What service do you offer? You could run a blog that shares images of cats in renaissance paintings or just be someone offering a website design service. Your website’s purpose is important and needs to be clearly stated as soon as someone visits your site. You don’t have to be a coding wizard to do this. Squarespace has plenty of themes and design templates for every purpose, so all you have to do is click when you find the right one! To help yourself, why not write a quick mission statement before you start designing your website?
2. What’s your big vision?
With your blog or online space, you need to think of the end product, in five years time where do you want your site to be? Do you want to be collaborating with brands or other bloggers? Will you be offering advice and insights? It helps to make a note of these things, even if you’re not so sure right now, things like this are constantly changing. When you first sign up with Squarespace, you’ll have the option to select a site goal. Write it down too, putting these dreams down on paper can help you push your brand in the right direction.
3. What elements of design reflect you and your brand?
Of course, you’ll want a professionally designed logo and a color scheme that follows throughout the brand. Luckily, that’s all incredibly easy with Squarespace. On the right-hand side of your site, all you have to do is click Design and then you can use the Style Editor options to play around with your color palette. You can also design a logo with the logo creator in just a few minutes.
You should also think about how easy your site is to navigate, busy backgrounds and bright colors make a site hard to look at, and a cluttered sidebar will make people more likely to leave your site, simple is beautiful. All of Squarespace’s themes are effortless and look amazing on any device.
4. Who’s your audience and how are you going to reach them?
This is the fun part, you need to figure out who your audience is and how you’re going to speak to them. What tone do you want the copywriting on your website to have? Everything from the slogan to blog posts can take a tone, whether it’s funny and inviting or formal, it’s something to think about depending on your audience and your goals. After you’ve posted for a while, you should analyze how well it’s going and whether you need to tweak anything.
Analytics are so easy to access with Squarespace, you don’t even need to open a new tab and you can see how many pageviews you’ve had, your audience size, and what operating system they use. You can also see your popular content, site searches, referrals and look more in-depth at your performance, it’s genius!
Whether you’re showing off your best work in a portfolio, directing employers to your blog or creating an online business, you need to know everything is giving off the right message. The easiest and safest way to do that is to use Squarespace to build your personal brand!
Ready to get serious about your branding? Use the code CAREERGIRL for 10% off your first purchase.
This post is sponsored by Squarespace. Squarespace makes it easy for anyone to build a beautiful website online.