H&M’s New Feminist Campaign Is The Best Thing You’re Going To Watch Today



H&M has got it spot on this year. Their picks of fashion, beauty, and home decor are phenomenal for a really good price.

Their most recent advert has been passed around the internet like crazy, but it’s not just their delectable fall/winter collection that’s got people talking. It’s the subject of the advert. This ad is supposed to showcase what it means to be a woman. Embracing images of girls picking dinner out of their teeth (ha!), female bosses, older women, different sexualities, ethnicities and body types.

The world’s favorite moment has to be when the music cut to the sounds of a woman undoing  her jeans and eating fries in bed. Goals.

Amazing! Check the ad out below and check out our favorite pieces from the H&M fall collection here!

Receive our latest tips into your inbox

P.S The Career Girl Daily App is now live! Download it now on iOS or Android!


Managing Editor

Beth is the Managing Editor of CGD. She is a graduate of the Penguin Writer's Academy, has published a short story and loves to read creative writing manuals in her spare time.

  • Camille Beygui

    This is a wonderful ad ! We waited so long to see diversity and body positivity

Get On The LIST



Join the CGD team for all things fashion, beauty, career and everything us CGD girls are up to!