How To Create A Super Successful Lifestyle Blog

 

Sophie Davies is the brains behind The Private Life Of A Girl, a lifestyle blog that focuses on everything minimal and chic. Her blog is clean and reflects her personal style, she has 17,000 followers on Bloglovin’ and regularly blogs alongside her full-time job.

I’ve been wondering how to juggle a personal blog with a business, so I picked her brain on her blog, jewellery business and everything in between.

Why did you start a blog?
My blog started as a bit of a joke between friends; I suggested I might start a beauty blog and my friends encouraged me to do it . . . so I did. Since then it’s transformed several times from pure beauty content to creative lifestyle advice, to what it is now: a minimal lifestyle blog heavy on slow fashion and minimal living posts. It’s important for a blog to grow, it’s a sign of authenticity and a true reflection of the person behind the blog. Things would get a little stale if we stuck to writing about a very narrow field of topics.

What’s your favorite part of blogging?
I really love engaging with the blogging community but especially my readers. I love receiving comments, getting to know people, and sharing what we’ve learned about ethical shopping and living a minimal lifestyle. It’s a really important aspect of blogging that I think bloggers tend to overlook but shouldn’t. Readers can teach us a lot about what we’re doing right (and wrong!) and how we can improve the content we write to make it more interesting.

How often do you post, do you think it’s important to have strategies for blogging?

For a couple of years I posted daily but now I post four times a week and I post specific content on different days. I definitely believe having a “blogging strategy” and an editorial calendar is crucial for maintaining consistency and a regular stream of content. I also think it’s crucial that we reassess that strategy regularly to make certain it’s working; I stopped posting daily because it’s tough to write quality content at such a fast pace. I decided to reduce the amount of posts I publish on a weekly basis so I could focus on creating more useful, informative content that goes more in-depth on the subjects I’m writing about.

Do you have any tips for aspiring bloggers?
Patience and confidence, those are two things you need in abundance when it comes to blogging. You have to be confident and proud of the content you’re writing otherwise you’ll fall into the trap of comparing your blog to all the others out there. You really have to believe in what you’re doing and the content you’re writing. Building a readership and growing a blog takes patience and perseverance, you have to go all-in to see results; having the confidence to share what you create online and being proud of what you do is key to achieving that.

How did you grow your following?
I invested a lot of time in reading other blogs, engaging with bloggers, and sharing my content on social media to build my readership. It takes a lot of promotion to get a blog noticed, something people often shy away from but it’s super important to share content, making use of hashtags, Twitter chats, and networking opportunities. If we’re engaged it follows that other people will engage with us.

How do you manage work with blogging and keep yourself motivated and inspired?
I’m a self-employed jewellery designer and business owner; my full-time job is running a jewellery brand called Oh My Clumsy Heart. Blogging is a huge part of my life and plays a key role in my business. Blogging is so important it’s technically a second job, the amount of work it requires means I split my time between the two fairly evenly. Balancing the shop and blog requires a lot of hard work to make sure I’m not neglecting one or the other; I plan my weeks out dedicating specific days for creating content for both for the blog and the shop.

What’s the best blogging advice you’ve ever received?

“Write the blog you want to read.” It’s so important to be proud of your blog and the content you create, if you’re not, then how can you expect anyone else to be interested in what you’re doing? Writing a blog you would want to read is a great way to stay passionate and driven.

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40 Comments
  1. This is a great post and I’ll need to save this to keep referring back to. Love the advice in the last point. It is so important to write about something you are passionate about and the readers will be able to see the passion when they read and view the blog.

    Lou

    http://www.LoveHappinessYoga.com

  2. She’s right, I never write a post I think I wouldn’t read on an another blog, it’s primordial to really love what you do, I think people feel that, if you really like blogging or not ! x

  3. That line “write the blog you want to read.” I can relate to that SO much. I love Sophie’s blog so, so much, and read it regularly. I’ve seen the changes she’s made and I think it’s so great that she’s happy to follow her heart and whatever interests her. And her jewellery really is gorgeous!

  4. I am once more motivated again. I need so much more of confidence. Been feeling a little bit low about my content for a while but heck yeah, this is what I needed. Lifestyle Blogging can be so much of all the fun we want it to be.

    http://www.estheradeniyi.com

  5. Love this post! I started my blog in January alongside my full time job, it’s taken a lot of determination to continue and build my following. I’ve had a great entry into the blogosphere so far and hope it continues :)

    Holly at http://www.ldnmuse.com xx

  6. I recently started following ‘Private Life Of A Girl’ and loveee the look of it. This was a really great post, super helpful but not too intense. I sometimes feel like blog advice posts can get really full on sometimes. I like that this has an emphasis on being true to yourself!

    Soph
    http://www.completelyrambling.wordpress.com

    xxxxx

  7. This was exactly what I needed to read. Sometimes we get so caught up in life, we forget why we started blogging in the first place. This was a great reminder to not be so hard on yourself, but just work hard, be confident in what you post, and enjoy the process!

    http://www.scholarinstilettos.com

  8. This is what I needed today. I love this so much. My blog is currently going through a ton of changes at the moment and I dream of turning it into my full-time business. I love her advice on creating the blog you want to read. I heard this advice a while ago and try my hardest to follow it :)

    xo, Keating | Keating & Co.
    keatingandco.com

  9. This was great. My blog has been around for almost a year and it’s finally hit it’s stride to where I’m very proud of all the content I produce and I understand the purpose of the blog. Now, I have to get better at self promotion. It’s so hard for me!

    Elyse Love, MD
    the life+career blog for twenty+thirty somethings in medicine.

  10. I love this interview! It’s so full of helpfuI information. I just recently started to blog about my favourite topic poetry and am still trying to build myself a blogging schedule, and figuring everything else out. I do agree, that a great thing about blogging is receiving comments and getting to know people who share the same interests with you :)

  11. I’m 50 years old and I started blogging as a hobby because I love writing. I have reached all my goals in life and the only thing I want is to enjoy the process. Nice interview!!!! Congrats!

  12. Great advice and a huge inspiration. I’m struggling with consistency for my blog but I realize how important it is. Thank you for this post!

  13. I love that saying, ‘write the blog you want to read’! I’ve found that when I’m brainstorming ideas, the posts I come up with that I would be most interested in reading are the ones that do best once they’re published. I’m definitely going to think about this more frequently from now on!

    Steph – http://www.nourishmeblog.co.uk

  14. This was inspiring! In the beginning, it seems almost impossible to get any views or readers. I haven’t officially launched but I definitely will keep putting posts out there and being patient :-) Any other NEW BLOGGERS out there who want to support each other, please let’s network! My blog is still http://www.jennifersarpy.wix.com/asplashofjenn until I get my domain soon. A Splash of Jenn will be a big name one day soon let’s share ideas and collaborate!

  15. This is such good advice! I think it’s definitely harder to grow a lifestyle blog vs a finance or blogging advice blog. I’m approaching the one year mark with mine, and I took a hiatus due to adjusting to grad school. However, I feel stronger than ever because I truly believe in the content I’m now producing. It definitely takes time to gain a following!

    -GG
    http://www.girlingamba.com

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