Your profile is the place to show off your greatest successes and future aspirations. It’s also one of the first chances you have to make a good first impression for anyone discovering you on or off of LinkedIn—whether it’s a future colleague searching for you on the Internet or a recruiter deciding whether to reach out to you for your next dream job. Even if you understand why it’s important to have a killer profile, knowing just where to start, or what information matters most, can be a bit intimidating at first.
#1 – Make a catchy headline
Your headline doesn’t have to be your job title and company. If you’re looking for jobs use this space to show your strongest points. The more specific you can be about what sets you apart from the competition, the better.
#2- Use keywords
Make sure you use keywords in your summary so recruiters can easily find your profile. A good tip is to have a look at the job descriptions of the positions you’re after, and use a word cloud tool like Wordle. The words that stand out are likely what recruiters are searching for when they’re looking for people like you. Make sure those words and phrases are used throughout your summary and experience. ( You can even use this when you are writing a cover letter)
#3 – The Right Picture is Worth a Thousand Words
If there’s no face to look at on your profile you’re at a huge disadvantage. People will have a look at your photo first. LinkedIn puts people with no picture to the bottom of search results.
#4 – No typos, spelling or grammatical errors please
Make sure that your profile is error-free. Ideally, spend as much time working on your LinkedIn profile as you would your CV.
#5 Treat your profile like your CV
Your CV isn’t just a list of work experience (or, at least, it shouldn’t be) it’s a place to show your best accomplishments and what you can bring to the table. Same goes for your LinkedIn profile: Make sure your experience section is organised with bullet points that describe what you did, how well you did it, and who it impacted.