This Is How It Feels To Be The PR Girl Of A Successful Skincare Brand



For the past year, Rebecca has been looking after the UK PR for OSKIA

OSKIA is a British nutritional skincare brand stocked in Space.NK, Selfridges and Cult Beauty. Here she tells us a bit about her background and a typical day in her life.


I’ve always known that I wanted to work in the beauty industry. So when I was studying for my A-levels, I also signed up to train as a beauty therapist at a different college; which meant attending night school 4 nights a week, on top of my full-time studies.

I’m quite an organized person and managed to balance the two! I look back now and am so glad I did it. Getting the background knowledge in the beauty industry from such a young age has helped me in my career.

After my A-levels, I went to Lancaster University Management School to read Business Management. Then I moved back to my home city of Manchester. My first graduate job was working as a buying assistant in a beauty department for an online retailer, but I soon realized it wasn’t for me. I then looked further afield and applied for some marketing roles in London. Over the next few years, I worked in marketing, branding, trends and finally PR, which is when I knew I’d found my calling.

6:30AM – My alarm goes off at 6:30AM and no matter how many times I tell myself that I’ll get up as soon as it goes off, it rarely happens. So I usually roll out of bed about 10 minutes later. I then get ready, grab my lunch from the fridge and head out the door.

8:00AM – On my commute into central London I do a quick check of my emails to scan for anything urgent. Once that’s done I’ll usually plug into a podcast (I love The Lively Show by Jess Lively) or read the morning papers. I’ve also got a magazine app called installed on my iPad for work purposes, so sometimes I’ll catch up with the latest magazines too.

9:00AM – This morning I’ve got a meeting with a Digital Editor of a women’s magazine. We meet at Hubbard & Bell and discuss ways in which we can work together over avocado toast and poached eggs. This is my favorite part of the job – getting to know journalists and influencers and being able to work alongside such inspiring and talented people. I leave the meeting with a profile piece on our founder secured then head to my next meeting.

10:30AM – My next meeting is at Daylesford Organic with a blogger who I’ve not met before. I introduce her to some of the hero products from the OSKIA range and tell her a bit about our amazing founding story.

12:00PM – By 12:00 I’m back at our office in Sloane Square. Once I’m at my desk, the first thing I do is file any coverage we’ve had and respond to all my outstanding emails and urgent requests. I’ll also scan through the online titles I keep up to date with, as well as check my work Bloglovin’ feed too.

As clichéd as it sounds, no two days are ever the same in PR. One day you could be entirely office based working on strategy and content, the next you could be hosting a press day or working behind the scenes at London Fashion Week. It’s completely varied and requires a lot of creative thinking. It’s also an incredibly social job, so good communication skills are an absolute must.

1:00PM – Time for lunch and I’d say 4/5 days a week it’s usually something I’ve brought from home. I love to cook so will either have last night’s leftovers, a homemade soup, or a hearty salad.

2:00PM – In the afternoon I work on a few things to generate coverage; today it’s a press release on sun damage. I also respond to some new journalist requests that have come in and arrange meetings for a regional press trip I have planned later in the month.

4:00PM – Time for a quick team meeting. Everyone runs through what they’re currently working on and what their priorities are for the week ahead. This is also the time Georgie, our founder, fills us in on any updates regarding new launches. George, our Managing Director, has brought in some healthy peanut butter cups from Raw Press, which go down a treat!

4:30PM – Today I have my weekly catch-up call with our Global Head of PR, Fara, who is based in Amsterdam. Fara is an amazing mentor and in our catch-up call, we usually bounce content ideas off each other, discuss the details for a press day we’re organizing or go through the itinerary for an event we’re working on such as London Fashion Week.

5:00PM – I use the last half hour of work to finish all my admin for the day. I’m a big fan of bullet journaling, so just before I leave the office I always write down my top three priorities for the next day. I find this helps keep me focused and allows me to be much more productive.

5:30PM – In stark contrast to my previous jobs, my work-life balance at OSKIA is amazing. The founders of the brand aren’t interested in people staying unnecessarily late at the office purely to show face, so if I’ve tied up all loose ends, I leave pretty much on time.

6:40PM – By around 6:40 I’m back home. I’m currently training for a 10K so begrudgingly I get changed and head out for a run. It’s the last thing I feel like doing, especially after a day at work, but I never regret a run after it’s done. I’m definitely one of those people that need the fear of a race to get me out of the door and running!

7:30PM – Time to make some dinner and tonight we’re having Mexican Stuffed Sweet Potato Skins by The Happy Pear. Afterward, Joe (my boyfriend) and I will either crash in front of the TV (at the moment we’re re-watching Parks & Recreation), or I’ll work on my blog or podcast.

11:00PM – After reading a book I usually drop off around 11PM. I can hand on heart say that I adore my job as a UK PR Manager, and I appreciate how lucky I am to be working for a brand that I truly believe in and one that supports and nurtures me.

I’m all for encouraging the next generation of PRs too, so please feel free to drop me a comment below if you have any burning questions with regards to PR and I’ll do my best to respond.

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Managing Editor

Beth is the Managing Editor of CGD. She is a graduate of the Penguin Writer's Academy, has published a short story and loves to read creative writing manuals in her spare time.

  • Nicole Grabowski

    What advice would you have for a high school student looking at colleges? I know I want to work in the fashion or beauty industry, but I’m not sure what I want to do, or what types of jobs are out there.

    • Rebecca Lee

      I was in a similar place to you. I knew I wanted to work in beauty, but I just wasn’t sure what area. I ended up going to business school as it gave me a broad overview that could be applied to most areas I was interested in. I don’t think there is a ‘correct’ degree you need to do in order to work in beauty.

  • Wenchy

    This was a great read. I would be totally exhausted!

    • Rebecca Lee

      Thank you!

  • Zoë Elizabeth Blogg.

    How you mananged to go on a run after all that i have no idea. Would you say you need to move companies a lot to get the experience you need to secure the position or do you think it is fine to stay in one company for an extended time if you enjoy it?

    • Rebecca Lee

      I think it depends. If you’re with one company and they offer good growth and progression then there’s no harm in staying with them for quite a while. That said, it’s good to experience different offices and different ways of working. I personally moved about a fair amount at the start of my career as I didn’t feel I’d found the right fit. Now I’m at OSKIA I can’t see myself leaving any time soon. They’re a brilliant company to work for and as opposed to growing apart from the company, I see myself growing with it.

  • Ashley Barnette

    That sounds like the best day ever!!! Also very inspiring, and your time management skills are amazing btw’s!!! do you have any advise on how I can improve my time management skills??!!

    • Rebecca Lee

      Bullet journal-ing! I mentioned it in my post above, but it really is a brilliant way to get organised. It’s also an excuse to buy all the pretty stationary! If you have a look on Pinterest for bullet journal-ing you’ll find all kinds of resources.

  • Claudia Barnett

    What a great, inspiring post! I currently work in travel PR but would love to move to beauty one day. Do you have any advice for those who have very strict animal testing views? I couldn’t bear working for, or alongside, brands that test on animals here or in China, but I know this is a possibility… Is there any options for me? xx

    Claudia // Lipstick Theory // Lifestyle Blog

    • Rebecca Lee

      Completely understand where you’re coming from as it was the same position I found myself in. My advice would be to move in-house instead of working for an agency. If you work in-house you can ensure that the brand you’re working with has the same views/ethos as you. If you work agency-side you can absolutely work on cruelty free brands, but there’s always a chance you could be moved to a different account that tests on animals. Going in-house reduces this chance!

      • Claudia Barnett

        Thanks so much for the advice, Rebecca. I worked in-house for an own-brand range by a popular supermarket for a year- I loved it, but I was stretched accross lifestyle and fashion too so didn’t spend too much time on beauty. I definitely want to look towards a CF in house brand in the next few years. Thanks again, I really appreciate your advice!

        Claudia // Lipstick Theory // Lifestyle Blog

        • Rebecca Lee

          So welcome!

  • Kristina

    This post was really useful and I found it to be a nice insight into the industry. I just graduated from uni and I’m actually looking to start a career in beauty PR!
    I already have some work experience in the field as well as running my own blog so I know both sides of the spectrum but as a manager, what are you looking for when recruiting interns/graduates?

  • Kelli Russell

    Love to read about the real ups and downs (like having to work out when you don’t want to! How do you foster great relationships with journalists and media? What were the steps you took to get to the point where you were having a breakfast meeting with the Digital Director of a women’s mag?

  • It’s Cultured

    This is such a great and inspiring post! Learning more about the life of the day to day life of working in PR, especially in the beauty industry, has been so interesting. I am a recent graduate and own a beauty blog. I am looking to go into Beauty PR and was wondering if you have any tips on where is best to start?

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