This Is How It Feels To Be The PR Girl Of A Successful Skincare Brand

 

For the past year, Rebecca has been looking after the UK PR for OSKIA

OSKIA is a British nutritional skincare brand stocked in Space.NK, Selfridges and Cult Beauty. Here she tells us a bit about her background and a typical day in her life.

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I’ve always known that I wanted to work in the beauty industry. So when I was studying for my A-levels, I also signed up to train as a beauty therapist at a different college; which meant attending night school 4 nights a week, on top of my full-time studies.

I’m quite an organized person and managed to balance the two! I look back now and am so glad I did it. Getting the background knowledge in the beauty industry from such a young age has helped me in my career.

After my A-levels, I went to Lancaster University Management School to read Business Management. Then I moved back to my home city of Manchester. My first graduate job was working as a buying assistant in a beauty department for an online retailer, but I soon realized it wasn’t for me. I then looked further afield and applied for some marketing roles in London. Over the next few years, I worked in marketing, branding, trends and finally PR, which is when I knew I’d found my calling.

6:30AM – My alarm goes off at 6:30AM and no matter how many times I tell myself that I’ll get up as soon as it goes off, it rarely happens. So I usually roll out of bed about 10 minutes later. I then get ready, grab my lunch from the fridge and head out the door.

8:00AM – On my commute into central London I do a quick check of my emails to scan for anything urgent. Once that’s done I’ll usually plug into a podcast (I love The Lively Show by Jess Lively) or read the morning papers. I’ve also got a magazine app called Read.ly installed on my iPad for work purposes, so sometimes I’ll catch up with the latest magazines too.

9:00AM – This morning I’ve got a meeting with a Digital Editor of a women’s magazine. We meet at Hubbard & Bell and discuss ways in which we can work together over avocado toast and poached eggs. This is my favorite part of the job – getting to know journalists and influencers and being able to work alongside such inspiring and talented people. I leave the meeting with a profile piece on our founder secured then head to my next meeting.

10:30AM – My next meeting is at Daylesford Organic with a blogger who I’ve not met before. I introduce her to some of the hero products from the OSKIA range and tell her a bit about our amazing founding story.

12:00PM – By 12:00 I’m back at our office in Sloane Square. Once I’m at my desk, the first thing I do is file any coverage we’ve had and respond to all my outstanding emails and urgent requests. I’ll also scan through the online titles I keep up to date with, as well as check my work Bloglovin’ feed too.

As clichéd as it sounds, no two days are ever the same in PR. One day you could be entirely office based working on strategy and content, the next you could be hosting a press day or working behind the scenes at London Fashion Week. It’s completely varied and requires a lot of creative thinking. It’s also an incredibly social job, so good communication skills are an absolute must.

1:00PM – Time for lunch and I’d say 4/5 days a week it’s usually something I’ve brought from home. I love to cook so will either have last night’s leftovers, a homemade soup, or a hearty salad.

2:00PM – In the afternoon I work on a few things to generate coverage; today it’s a press release on sun damage. I also respond to some new journalist requests that have come in and arrange meetings for a regional press trip I have planned later in the month.

4:00PM – Time for a quick team meeting. Everyone runs through what they’re currently working on and what their priorities are for the week ahead. This is also the time Georgie, our founder, fills us in on any updates regarding new launches. George, our Managing Director, has brought in some healthy peanut butter cups from Raw Press, which go down a treat!

4:30PM – Today I have my weekly catch-up call with our Global Head of PR, Fara, who is based in Amsterdam. Fara is an amazing mentor and in our catch-up call, we usually bounce content ideas off each other, discuss the details for a press day we’re organizing or go through the itinerary for an event we’re working on such as London Fashion Week.

5:00PM – I use the last half hour of work to finish all my admin for the day. I’m a big fan of bullet journaling, so just before I leave the office I always write down my top three priorities for the next day. I find this helps keep me focused and allows me to be much more productive.

5:30PM – In stark contrast to my previous jobs, my work-life balance at OSKIA is amazing. The founders of the brand aren’t interested in people staying unnecessarily late at the office purely to show face, so if I’ve tied up all loose ends, I leave pretty much on time.

6:40PM – By around 6:40 I’m back home. I’m currently training for a 10K so begrudgingly I get changed and head out for a run. It’s the last thing I feel like doing, especially after a day at work, but I never regret a run after it’s done. I’m definitely one of those people that need the fear of a race to get me out of the door and running!

7:30PM – Time to make some dinner and tonight we’re having Mexican Stuffed Sweet Potato Skins by The Happy Pear. Afterward, Joe (my boyfriend) and I will either crash in front of the TV (at the moment we’re re-watching Parks & Recreation), or I’ll work on my blog or podcast.

11:00PM – After reading a book I usually drop off around 11PM. I can hand on heart say that I adore my job as a UK PR Manager, and I appreciate how lucky I am to be working for a brand that I truly believe in and one that supports and nurtures me.

I’m all for encouraging the next generation of PRs too, so please feel free to drop me a comment below if you have any burning questions with regards to PR and I’ll do my best to respond.

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