Wondering how to create a LinkedIn profile in 2020? Yes, LinkedIn is still relevant, regardless of whether you are in business, still in school, looking for your first job or internship. LinkedIn is a very good networking tool to help you achieve your professional goals.
Your profile is the place to show off your greatest successes and future aspirations. It’s also one of the first chances you have to make a good first impression for anyone discovering you on or off of LinkedIn—whether it’s a future colleague searching for you on the Internet or a recruiter deciding whether to reach out to you for your next dream job. Even if you understand why it’s important to have a killer profile, knowing just where to start, or what information matters most, can be a bit intimidating at first.
#1 – Make a catchy headline
Your headline doesn’t have to be your job title and company. If you’re looking for jobs use this space to show your strongest points. The more specific you can be about what sets you apart from the competition, the better. This is the first step on how to create a LinkedIn profile in 2020. Think about the headline!
#2 – Use keywords
Make sure you use keywords in your summary so recruiters can easily find your profile. A good tip is to have a look at the job descriptions of the positions you’re after, and use a word cloud tool like Wordle. The words that stand out are likely what recruiters are searching for when they’re looking for people like you. Make sure those words and phrases are used throughout your summary and experience. ( You can even use this when you are writing a cover letter)
#3 – The Right Picture is Worth a Thousand Words
If there’s no face to look at on your profile you’re at a huge disadvantage. People will have a look at your photo first. LinkedIn puts people with no picture to the bottom of search results.
#4 – Proof your work
Make sure that your profile is error-free. Ideally, spend as much time working on your LinkedIn profile as you would your CV. You can use Grammarly to double-check everything you do.
#5 Connect with people
You can connect with people in a non-creepy way. Endorse people you’ve worked with before, seek connections with people in your field or in your company, message people if you’re looking for a mentor. LinkedIn is, after all, a social network, don’t be afraid to reach out. And while you are, consider posting and publishing some thought pieces on industry news – you might garner one or two fans!