How To Make Money From Your Blog

If you’ve been dreaming about being self employed, and having a space on the internet that brings money into your bank, then it’s time to monetize your blog. A blog is a great way to share the things your passionate about with a community of like-minded people, and if your content is great you can make money from it. There are some steps to take before you can start benefiting from making money, so check out these tips to monetize your blog and make a living doing what you love!

Photo via We Heart It

#1 Make sure you have a niche
Typically you won’t make money with a blog that specializes in a variety of subjects and has no focus. Of course there are adverts and sponsored posts, but the best way to make money is to find the niche of your blog. If you run a small business, this is your niche, if not think about what you do with your spare time, and what you’re interested in, this is your niche.

#2 Make your design work for you
A well designed blog will sell better and generate an audience quicker, make sure your content is grouped into easy to read blocks and that it makes good use of background and font features. Normally a domain will work better than a free hosted blog as it appears more professional, shop around for the best option, you can pay a nominal amount to have a dot com domain with some hosts such as WordPress and Squarespace.

#3 All pillar no filler
There are two types of content, pillar and filler. Pillar content is the backbone of your blog, it’s to do with your business or niche, answers important questions and informs your audience on the topics relevant to your blog. Filler content is content that you clutter your blog with, curated content, things that aren’t relevant to your niche and bits that make your feed busy.

#4 Grow your audience 
Work on audience engagement, one of the most important things is to connect with the community, don’t talk to people with the sole purpose of promoting your blog or website, and help other bloggers out by sharing their content and giving them positive feedback. Writing guest posts for other sites and blogs in the same category as you will help to promote your own website, make sure your content is subject specific, informative and that readers will want to find out more. The number one tip for any wannabe blogger would be to get a Twitter so others can directly engage with you easily and quickly.

#4 Create a newsletter
Craft a newsletter for the audience members you already have and be sure to share your best content with this exclusive group so they feel as though there is something worth signing up to, you can also share a free opt-in product like an e-book to encourage more people to sign up. Remember that the people that receive your newsletter are your people, you want to treat them well and make them excited about your website and products.

#5 Create your best product
Create a product to sell via e-commerce sharing tips or tricks about your niche. There are a variety of different products you can sell such as e-courses, email courses, e-books and specific services such as design or content planning services. Spend a good deal of time and energy on crafting a product you’d be happy to receive yourself and price it fairly so that people will be more inclined to buy it.

#6 Promote your product in a positive way
By all means promote your product through social media, but don’t be aggressive about it. Run some promotions and engage with other people, take on board feedback and criticisms and be willing to change things or add freebies if things don’t work.

#7 Check the legality
Make sure you know what you have to do regarding tax and declaring your income, each country has different rules and regulations about how to do this and the best way to declare any income you make from e-commerce depends on your own country’s preferences.

#8 Ads and sponsors
You can use sidebar ads and sponsored posts if it fits in with your niche and your branding, some people choose to rely on e-commerce alone or a mixture of both. Approach brands and companies to see if they’d be interested in sponsored posts and advertise your sidebar space to any companies, brands or bloggers that may be inclined to pay for it.

Making money with your blog is easy to do if you’re passionate about creating things that other people will love. There’s no time like the present if you really want to start earning money that you worked for yourself, as long as you’re creating content that you’re excited about you can make money from the products you’re putting out there. Don’t forget to follow us on Facebook and Bloglovin to stay up-to-date with everything us CGD girls are up to and to be the first in-the-know with our amazing updates and giveaways!

Beth Macdonald

Managing Editor

I'm the Managing Editor of CGD. I'm a graduate of the Penguin Writer's Academy and have published a short story. I specialize in copywriting, digital marketing, and research.

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