Photo: Awoke Vintage
When we first started, one million views seemed like a huge, unachievable milestone. But it’s not so difficult if you create the right strategy and know what your readers want to see. Creating your tribe of loyal visitors and putting out great content are just two of the things you need to do to increase your page views, here are a few tips and tricks we learned along the way:
Branding
We had to match our Instagram, Pinterest, Facebook and Twitter to the overall feeling of the website, and a lot of that is to do with fonts, visuals, quotes, and images. The best way to start is by using something like Pinterest or creating a vision board that you can look at every time you struggle to envision your branding story.
If your branding is cohesive people will be more likely to recognize your various social channels! Read our guide on how to create a personal brand so you can master those first few steps.
Stay Inspired
If you aren’t inspired you aren’t putting out your best content. We have regular meetings where we discuss anything that has inspired us, any videos, programs, magazines or books we’ve read and how they can be interpreted in the Career Girl Daily way. Sometimes a whole article can come from talking about something we’re going through, for example, my article on surviving a burnout or our article about thriving in a big city.
Post regularly and post well
You need to keep up your content so that people keep coming back to see what’s new, whether you post three times a week or three times a day (like we do!) you need to stay consistent so your readers will develop a routine based on what you post and when.
In terms of posting well, you need to spend a little time researching your topic and proofreading it well. Grammarly is my savior for checking those sneaky little mistakes.
Get to know your readers
When we can we try to reply to comments on our posts, even criticisms, because we like to get to know our readers and listen to their concerns. Engaging with your audience is a great way to prove that you value their opinions, and will make them feel like commenting more often.
Get SEO smart
SEO is important for your blog. If you want it to be easily discovered you need to put some thought into your keywords, meta descriptions and the alt text of photos, but don’t let it rule your life. You should still write content that is unique and refreshing and get smart about what keywords are popular and would improve your rating. If you need some help check out our list of courses that will help you build a business.
Never underestimate social media
I spoke with a girl the other day who told me 90% of her business was coming in through Instagram, so you’ll need to create a separate schedule for all your social media accounts to ensure that you regularly put yourself out there. If you aren’t using social media to its full potential you could be selling yourself short. Check out our guide on using Snapchat for business, it’s mind-blowing!
EDITOR’S PICKS
Start Where You Are: A Journal for Self-Exploration ($9) SHOP
S/2 Marble Mini Binder ($19) SHOP
Ban.Do Power Bank Mobile Charger ( $55) SHOP
P.S The Career Girl Daily App is now live! Download it now on iOS or Android!