How Successful Beauty Blogger Huda Kattan Made A Career Out Of Her Insta Fame

 

If you have at least a slight interest in makeup and have an Instagram account, there is a 99% chance that you have seen, liked or tried to recreate one of Huda Kattan’s videos. Most likely, you are also one of her devout 14.1 million followers and maybe even sport some of her newly launched products in your makeup bag.

On the vast sky of beauty expertise, Huda Kattan’s star shines bright and clear, and we couldn’t be happier about it. Here is why Huda is one of our most favorite Career Girls in the makeup world. 

She turned a loss into a success
Untypically for a beauty blogger, Huda started out her career in finance. She was working hard as a recruiter when she lost her job during the recession. Hearing her boss tell her she didn’t belong there felt pretty devastating, but it was this sudden turn that made Huda pursue her long-time passion and go to Los Angeles to study makeup. It seems now that her ex-boss had a point. Huda didn’t belong to the world of finance. She belonged to a place she truly loved!

She worked for it
Though her success might seem overnight, it actually took Huda over three years to reach success and gain her army of Instagram followers. For a long time, she didn’t make any money, even though she was juggling a crazy schedule of daytime photo shoots, evening events, and after-business-hours blogging. In fact, it wasn’t until Huda launched her own company that she started making a living off her passion. As in any good story, it is the struggle that made her success so admirable.

She is not afraid to share the spotlight
What makes Huda unique in the world of Instagram celebrities is that she doesn’t keep her fame all to herself. In her interview with Cosmopolitan, she shared her vision of the future of Huda Beauty as a platform for discovering hidden talent in the makeup world. She regularly tags and reposts other, much less popular, Instagrammers, readily helping promising artists advance their careers.

She doesn’t pretend to be perfect
In the polished domain of social media, Huda is one of the few girls who won’t give you body image issues. She is blatantly honest about her beauty routines, photoshopping and even plastic surgeries (Source). She is also not afraid to try things that could make her look silly, like the viral tape contouring or face shaving. Her eyelashes may be fake, but Huda herself is as real as it gets.

 

Written by Olga Baker.

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