Why You Need To Treat Your Blog Like A Magazine To Boost Followers



Running your blog like a magazine is probably the best way to boost followers and get what you want from it. The danger is that you’ll treat your blog as an extension of yourself and forget to post consistently or deliver good content. In order to be successful, you need consistent branding, engagement with your followers, good quality posts and good SEO. So, if you want to grow your blog, it might be time to start treating it like a magazine. Here’s how.

The first thing you notice about a magazine is the front page, they have consistent branding and the most popular headlines on the front. Take a look at your blog’s front page and see if it has the same effect, does it make people want to stay? Does it match the style of your blog? If you can pin posts to your front page, or feature them, you should use only the best posts. Likewise, take some time to figure out your logo and color scheme, you can even purchase templates for your blog.

Content and values
Magazines have editorial meetings and their content has to be strong. When you’re choosing the content for your blog, choose what interests you but make sure it has a good story. If you’re passionate about a subject, most likely your readers will be too. The best thing to do is to prepare a list of 10+ topics you want to write about in the future, that way your brainstorming sessions are once a week and you never run out of ideas. Also, you should define your values so you know what kinds of collaborations and opportunities you should avoid and which ones you’d be excited about.

Well-researched content is the key to a good post, but you should also research good strategies for making that content reach a wide audience. SEO strategies are important, but so is advertising, marketing, and social media. Check out our list of courses every blogger needs to check out if you need some help with your research.

Your images should be consistent throughout, there are tonnes of free pictures you can use on websites like Unsplash, but if you use your own photographs you should make sure they are consistent. You can always learn about photography, and these days you don’t need super expensive equipment to produce great photographs, you can even take them with your phone. Create a mood board that will give you an indication about the branding and photography you want to feature.

Ready to create your own successful blog? The Ultimate Blog Plan is now live! This huge eBook is filled with honest tips, behind-the-scenes stories of Career Girl Daily’s journey, free blogging templates and workbook exercises to help you create a successful blog from day one. Get access to all the chapters and workbook exercises here!



  • Ana

    Love this post! Please write more articles that deal with being successful with a blog :) xx Ana

    • Thanks Ana! :)

    • We’re working on it Ana! :) glad you like it xx

  • dreamofadventures

    Such a great list of advice! Thanks for sharing =o)


    • You’re welcome x

  • Besma | Curiously Conscious

    Great list for anyone looking to step up their blog from being just a hobby to something more! Thanks.

    Besma | Curiously Conscious

    • :) glad you liked it x

  • Kiran

    Awesome tips! I really want to take my blog to the next level x

    ALittleKiran | Bloglovin

    • Yay! Let us know how it goes x

  • Camille Beygui

    Such a great post

    • Thanks Camille x

  • Erin Elizabeth

    I think you’re so right on these points, specifically the branding. Branding is like the bread of a sandwich, hearty and holds it all together.
    Erin | http://www.erinelizabethmiller.com

    • Love the way you describe branding Erin! X

  • Amber Whitehouse

    I’ve never thought about seeing my blog as a magazine but I completely get it! xox


    • It’s a great way of being a more “serious” blogger x

  • Nichole

    Such great points! I know when I transfer colleges and start my marketing degree it will help my future but also my blog. So exciting to just keep building everything up! (:
    xx Nichole
    Fall Upon Glamour

    • Thanks Nichole, ooh exciting let us know how it goes! X

  • Genevive Ngo

    Great tips!!! I’m excited to start working more on my blog this summer!

    xx Genevive

  • Simi Atanda Lindgren

    Such great points, the consistency in branding is really important! x

  • Ozge

    Great post

  • LisaLDN

    I’ve never thought of my blog as a magazine, but these are some great reasons why I should! Thank you!

    — LisaLDN.com

  • Inma

    I am always very critical of my photos and I like the idea of creating a moodboard. Thanks for the tip!

    Inma x

  • ej

    waw..thanks for the tip..


  • erika

    I’m planning on re-branding my website. These tips helped so much!

  • Jordan Kelsey

    This is super helpful! Thanks so much!


  • semperfox

    There’s a course in this exact topic called Blog Like A Mag (bloglikeamag.com) by ByRegina.com

    It’s epic!!!

  • Christiane

    Agreed! Thanks for the tip. x


  • Cassandra at AyeMiLady

    Great tips. Thanks!

  • Osultrus

    I’m just putting together, my ideas for my ‘New’ Blog and what, I want it to ‘Say’ to everyone… This article, has really, really helpful so, a massive ‘Thanks’!! Hopefully, I will get it ‘Right’ which, I’m sure, after collating all the info I’ve built up and articles, like Yours, I’m well on my way… Love Trish xoxo

  • themodernalice

    Awesome tips! Thank you for sharing.

    The Modern Alice

  • Sabrina | A Trail of Glitter

    Good read! I find that it’s always best to plan plan plan and be consistent! <3


  • CosmoPolly

    Great post !!

  • Julie.Juliet

    Great post! It is so frustrating for me to organise my new website right, I am currently trying to finally choose a normal template and ohhh don’t know which to pick. But I love your advice and will actually research magazines websites now! Thank you x