Snapchat is known universally as the place to send photos of yourself to your ex and upload a story of you on holiday for all to see, but actually, it’s a great place to launch your business! It annoys me sometimes (all those face filters argh!) but actually I spend a lot of time working hard to connect with my favorite brands and peeps – sharing selfies, meaningless chatter, and fun shenanigans. Read our article on apps for the perfect selfie if you’re strictly a solo Snapchat kinda girl!
So why, do you ask, would I use this platform for my business? Well as the fastest growing social network Snapchat is a social media platform where many brands are starting to find their footing. With over 70% of its users between the ages of 17-34, Snapchat is definitely the place to be for businesses that create new content regularly and creatively, and simply want to be part of the trendsetting conversation.
Create a brand story
Create visually entertaining and engaging brand stories with a string of snaps placed together in a Snapchat video narrative. These stories last only 24hours, which makes them a must see to over 100 million daily users. Brands such as Glamour Magazine and Maybelline are great leaders in this realm. If you need help with this, check out our 10 tips for first time business owners here!
Share a live stream
Give your audience access to live events. This will get your followers excited and they will be able to get a real-time view of what is going on without having to obsessively scroll down a feed. In addition, get your snappers involved in the fun, by incentivizing them to create their own event stories to share. When I watched a recent live stream of a marathon event I felt as though I was participating in the sports day… in my bed with tea and cookies (though!). If you’re starting a business from your bedroom, read about faking it ’til you make it here.
Be the first in the know
Deliver first-hand knowledge of product launches, new collections, special VIP services, etc. to your snappers. Make special debuts on Snapchat with engaging images, by adding filters such as texts, emojis, music and more all within the platform. Fashion brands such as Rebecca Minkoff have been quite successful in this strategy.
Host a competition
Contests and Promotions are a given with any social platform, but Snapchat can make it amusing. Ask fans to share a Snapchat with a friend to spread the contests or promotion or ask snappers to snap a photo of themselves using your product or service and add their snaps to a special story as part of the contest. Cosmopolitan simply asks followers to share inspirational, colorful snaps with friends.
Partner up with other businesses
Lastly, it can be a challenge to create a huge following on Snapchat. However, businesses can spread awareness about a brand to an audience that may be hard to reach – partner with ingenious Snapchat influencers for great video and photo content. These star users could be a great help in increasing your following, views, and revenue (who doesn’t want that?).