The Basics Of Running A Successful Blog: Tips For Blogging Success

Blogging is bigger than ever, with hundreds of new blogs with different topics, opinions and content being started up every day. As well as being a great way to showcase your skills and talents, blogging can also open doors for you in terms of networking, socialising and being in touch with brands. There’s really no downside to starting one up if you’re thinking about it, but it can be a little overwhelming if you’re not really sure where to start. Never fear, Here’s our guide to running a successful blog!


#1 Name and Niche
First you need to identify your niche, what content will you post and will you focus on creating your own content or sharing curated content made by other people? Is there any way that you can set your blog apart from others? A good way to think about what kind of blog you’ll be running is to identify the topics you won’t be posting about, once you have a firm grasp on what you don’t want to write about the rest will come a lot easier. Next you need to think of a catchy name that represents you and your blog’s content, but something that is also timeless and won’t grow stale or annoying, for example Career Girl Daily is short, snappy and self-explanatory. A maximum of three words is usually the magic number for blog names.

#2 Research
Make a list of all the blogs that you enjoy reading, and what elements of those blogs you’d like to incorporate into your own. By making a list of things you like and dislike about the blogs you regularly read you can identify what you want your blog to be, and what you’d like it to end up as in the future.

#3 Hosting
Now you need to decide what platform to host your blog on, the two main platforms are Blogger and WordPress, while Tumblr is better for sharing visual content, there are a multitude of pros and cons to all so do a little research to find out which one is best for you.


#4 Content planning
Before you publish anything, it’s best to set up a spreadsheet and plan your content weeks in advance. For my own personal blog, I have a loose plan of what I’m posting up to six weeks in advance! But don’t limit your creative possibilities by following your plan too strictly, because that will suck the fun out of blogging and leave you feeling too regimented.

#5 Design
The design of your blog is something that should be personal to you, there are hundreds of free templates for WordPress, Blogger and Tumblr, for a more personalised theme you can always purchase one but at the beginning it’s better to keep everything free. If you’re looking for resources, The Cutest Blog on the block has good themes and backgrounds, and you can get creative and make a custom logo with Canva.

Startup Stock Photos

#6 Content
Make sure you are interested in the content that you’re writing about, and don’t feel disheartened if at first nobody is commenting or liking your work. Successful blogging takes time, another good tip for content is to make sure your spelling and grammar are up to scratch, and that your writing voice is pleasant to read. Check this by using spell check, searching for anything you aren’t sure of and reading your posts out loud every so often.

#7 Social media
A good way to ensure your blog gets views is to engage with people via Twitter, look out for hashtags that signify blog chats and the topics that you identify with, for example #fbloggers is ‘fashion bloggers’ whereas #bbloggers is for ‘beauty bloggers’. Eventually you can branch out to Instagram and Facebook if you like, but just keep in mind that blogging should be something you love and not become a chore or something that you dread.

There you have it, the simple steps to laying the foundations for a great blog, as long as you’re passionate about the content you’re publishing you’ll attract views, and as long as blogging continues to be a hobby not a habit you’ll be on the path towards a successful blog! 

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  • Kirsty

    Great tips, love the photos too :) thanks for this!

    Kirsty |

    • Beth

      Thanks! I’m glad you like it :) xx

  • Marisa Hendrickson

    Thanks for these tips! I’m still in the early stages of blogging, but these are definitely great things for me to keep in mind that I may not have thought of yet. I definitely need to work on the content planning. :)

    -Marisa |

  • Uli

    For me it’s nice to read these kind of tips and knowing I’m heading in the right direction! x


    • Beth

      What a beautiful blog! (you might have just gained a new follower) xx

  • Ralph Marion

    I started my blog in March of last year, and I feel that I have been stuck in the same area for a while. Now that I read this post, I think I have some new ideas on how I can make my blog more successful. Thanks for the advice!!

  • Cheryl

    Great tips!! I am new to blogging, and am going to put your excel sheet of planned blogs into practice – Thankyou :)

  • kshakya

    Beautiful pictures! And thank you for the tips!

  • Tiffany

    Wow, I can’t believe I didn’t know about these hashtags on twitter! Thanks for this post, I’ve been blogging for less than a month and am basically a sponge, absorbing any and every bit of information I can on how to blog successfully. Love love LOVE the photos!

  • Danielle

    This guide is really easy to digest, as a new blogger it really is so daunting and exciting all at the same time! Thank you so much for the tips, I love the photography too. Now I better get on with planning my blog content.

  • Bea

    Great ideas, never thought of using excel to plan upcoming posts!

  • vera

    Great tips & great post! I am pretty new to blogging so its always great to read some words of advice. Btw I love your blog!

  • Jenna

    Such an amazing blog post for newbies like me!

    Jenna |

  • Lisa @ Strum Simmer Sip

    Thanks for the tips! Planning your posts up to 6 weeks is impressive, I have trouble planning more than a week in advance! I am also excited to check out Canva, seems like a great tool for new bloggers like me. xx L

  • Kyana

    This is all great advice! I’ve been working on my own blog on and off for 3 years and it can definitely be difficult sometimes. I think the biggest thing is to just push the fear of rejection aside and write posts that interest you…That’s what I’ve decided just this week and it’s already making a huge difference.

  • Eden

    Wonderful tips, it’s so hard to find your niche when just starting out, but knowing what you don’t want to blog about is important.

  • Anna

    I already have a blog but I like to see what others think about it jajaj nice post :)

  • Van Ritchie

    These are great tips. Thanks for posting this. Hope you can drop by my blog site and let me know what you think too.

  • blugirl1

    Thank you Beth! Very thoughtful and useful tips. I would love to read more about blogging, so keep the good work! :)

    • Beth

      :) You’re very welcome! This is obviously a very popular topic! :D xxx

  • Erin Hacker

    This has helped a lot please please please spread my blog around

  • Diet et Beauté

    Beautiful Pictures <3

  • Elizabeth Rebecca

    I love these ideas – I need to connect my social media better.

    Lizzie Dripping

  • your bookish friend

    Thanks for the tips! I just started a new blog and appreciate the advice.

    –your bookish friend

  • Teri

    Great ideas. I think I’m heading the right direction with my newb blog “baby”. I have to remind myself that my blog is still ” a baby” or I get frustrated waiting for the visitor to count to rise.

    One question: why do you use a spreadsheet for content planning? Do you calculate stats or visitors later?

    Thanks for posting this. Very helpful.

    • Beth

      Hi! I use a spreadsheet because it’s really easy to copy and paste the week into multiple ‘tabs’ especially on something like Google Drive. For CGD we absolutely use the spreadsheet to calculate visitors and stats and it helps us plan our content a little easier. :) I’m glad this was helpful to you. xx

  • Anette Willemine

    Thank you so much for great tips! Even though I’ve been blogging for over 5 years, I’m allways looking for being better “at the game”.

    Good luck with your beautiful blog!

    Love from a reader way up North in Noway :)

    Anette Willemine

  • My Name is Chien

    Thank you for the tips. I do have a writer’s block now, it helps to read helpful posts like this. I will be revamping my blog in a little while, thanks again!

    • Beth

      I’m glad you like it! Ohhh dreaded writer’s block! I feel you, the blog ‘He Calls me Grace’ did a huge blog resources post and included post ideas in it, it might help you to overcome the writers block: ( :) xxx

  • Ali @

    Being a new blogger, these are great tips. I’ve created a content calendar to stay on top of my blog posts. I’m also only posting three days a week until I can get the hang of this whole blogging thing. Your comment about enjoying it as a hobby is definitely key. Thanks for your tips.

  • yvonnelaura

    Lovely tips! For some reason I can’t get enough of reading about blogging, even though I possibly have read everything about it I could have

  • Anna

    Greetings from Helsinki, Finland!
    Thank you for the tips, very useful!

    My newly found lifestyle-blog is written in Finnish. Feel free to read and giggle, I know it is a funny language! :-)
    I tried to translate its name haipakka, but could not find any accurate English words for it. It would be someting like “Hassleville” … a humorous place full of busy but positive activities with food, fashion, books, dogs etc.
    Have a great spring!

  • Clare

    Great tips, thank you!

    Clare |


  • Juju Sprinkles

    Wonderful starting kit! I just launched my inspirational blog last month, this is great information!


  • Annie

    These tips were so helpful! I litteraly just started and I really enjoy writing about things I love so much. I’m a little afraid though that I won’t find enough time to do that next to studying, working,etc.. Any advice?

  • Lovely Sharice

    Thanks for the ideas especially the one about planning posts 6 weeks in advance

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  • Dionne

    Thank you for this! Super helpful for a beginner like myself :)

  • crabbkins

    Great post, thanks. I’m pretty much repeating what everyone else has put, but I recently stepped off the plane and arrived in the blogging city for the first time. I’m picking up helpful baggage and this blog is a suitcase I’m definitely glad I picked up



  • Anna

    Wow, very good post and so helpful for a new blogger like me :)
    Thank you!

  • Jeni

    Hi Beth!
    I’m new to the blogger world and you are so right- it has to be a passion first and the rest will follow. I’m definitely going to take your tip to calendarize my posts. I have a very demanding day job and sometimes when I get home I’m stuck thinking up content and having to write it. At least if I have it planned, I can start forming ideas earlier and be ready to just write when I get home. Very helpful post!


  • Celine

    This is quite useful! I just started my own blog and was confused on how I wanted it to be like at first, and this helped me out! Thank you :)

  • Kora Wang

    Thanks for the tips! I just started my blog not too long ago and will definitely keep these in my notes!!

  • Danika Maia

    These are all great tips and I think I’m doing ok so far but I’m having a hard time finding my exact niche. I post my work writing for other blogs which include music, interviews, and humor, and then I post my own personal stuff which is like diary posts, fashion, and food! Does that make my blog a lifestyle blog or is it just too all over the place to ever really be successful?

    Danika Maia

  • Nadine

    This is a very helpful article! I have just started a blog and could with all the help I can get. I think social media is key here. How exactly does writing a blog open opportunities with PR or affiliate companies? Do we approach them or wait to be appoached?

  • Zoe

    Thanks for sharing some great advise!

    Zoe Mountford x

  • Jamie

    These tips will help a ton! As a fairly new blogger I really appreciate posts like this! Thanks


  • Jessica C

    Thank you for sharing these!! I literally just launched my own style blog yesterday! It took me a long time to narrow down on the NICHE you spoke about and I’m targeting fashionably minded women who work in corporate settings. Thanks for sharing again, and I’m glad to know I’m on the right track!


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  • RealityEmma

    Very informative post,thank you very much

  • RealityEmma

    Thank you for this tips.

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    This post is really useful with lots of good tips!

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  • Piathought

    Been in a hiatus for a years and Im now back in to blogging! Thank you so much for this!

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