The Affordable Skincare Brand That’s Changing The Game

photo: ASOS



The Ordinary, despite its name, is no ordinary brand, promising ‘clinical formulations with integrity’. With serums starting at a whopping $6.50, bank breaking we know, whilst still offering high concentrations of active ingredients, its hard not to jump onto the bandwagon.

What is ‘The Ordinary’

The Ordinary is an evolving collection of vegan treatments offering clinical technologies promising integrity in skincare. Swearing nothing it can’t fulfill, whilst containing only the necessary ingredients no more or less, this brand is causing a storm. With an expansive range targeting all aspects of skincare from acne to dry skin. Anybody and everybody can find their perfect fit within the brand.

Why is ‘The Ordinary’ so affordable?

Creator Brandon Truaxe has somehow managed to create a whole line of serums and masks (face and hair!) as well as primers using the same magic ingredients as other expensive brands, at a fraction of the cost! I know this sounds too good to be true right? How can we be using the same ingredients in products that cost over $100? To do this, they cut back on costs of packaging, unnecessary ingredients, and fragrances. So sorry guys, no fancy gold packaging if you want to keep your dollars. I also see you raise your eyebrows at no fancy fragrances, but don’t worry, these products don’t smell bad, they smell clean. Just void of floral and fruits.



Which products should I use?

The Ordinary 10% + Zinc PCA 1% $6.50 Available Here.


Let’s take a look at the most popular serum, the Niacinamide 10% + Zinc PCA 1%. Just like the name entails this product contains niacinamide and zinc! So if you are a sufferer of spots and acne, whether it’s the occasional devil appearing on your forehead, or a full on a breakout, this serum is good for you. It also helps to reduce blemishes and scarring from previous breakouts by helping to balance and brighten the skin. Buy it here.



 The Ordinary Niacinamide 10% + Zinc PCA 1% $6.50 Available Here.


Age is just a number, but sometimes it doesn’t feel like it, so why not coat some serum on and fake it until you make it. Tell everyone you’re twenty. Another popular offering is The Ordinary Lactic Acid 10% and Hyaluronic Acid 2%.  Retinoids are good for anti-ageing as they help to visibly increase the appearance of firmness, diminish the look of fine lines and wrinkles, significantly improving uneven skin tones. Whilst also smoothing and refining the surface of the skin. Buy it here.

You can also try the Vitamin C Suspension 23% + HA Spheres 2%, which promises to reverse signs of aging whilst brightening your skin when the serum is used graciously!
Brighten up your day by brightening up your skin, buy it here.

The Ordinary Natural Moisturizing Factors + HA $6.50 Available Here.

Dry Skin

Is your dry skin getting on your last nerve? You just want to have flawless skin, instead, you feel as though your skin is visibly peeling off your face. Well, peel no more, instead turn to the Natural Moisturizing Factors + HA. This moisturizer is completely alcohol-free, oil-free and is made up of multiple amino acids, fatty acids, triglycerides and other ingredients you have no clue about! But basically, ingredients which are all naturally present in the skin, I seriously love this and can’t wait to start building my super affordable skincare regime! So feel free to slather this on, knowing it can do nothing but good! Buy it here.

So why not try out a few of these products for a month and see if you notice a difference! Check out how to make your regime here.

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  • Juliette @NamastayTraveling

    I had to click on this twice to make sure I read the price correctly! $6.50? Really?! Buying two.

  • Laura Torninoja

    I keep seeing these around and can’t believe that they are SO cheap! I get confused by the medical-sounding names though, so this little guide was very useful – thank you!

    Laura // Middle of Adventure

  • Bee

    I’ve been using the Buffet serum and Advanced Retinoid 2% for about a month now and I love them both. They’ll definitely be something I purchase again and again.


    The ordinary seems like an incredible place! I think that I might try out their sunscreen to start off, once I finish with the rest of my beauty products- I’ll be back.

  • daphne siy

    I wanna try the ordinary!

  • Krizia Velez

    I use a few products from The Ordinary. THEY’RE AMAZING!!!!

  • Jo @ CutandChicVintage

    The Ordinary sounds amazing and I love how affordable it is!