It’s almost Black Friday, which means craziness, sales hunting and a lot of shopaholics coming out to play. If you’re anything like us, you’ll be safe in the office clicking away at the best deals online (which by the way, we will be providing you this week so make sure to subscribe to our newsletter), if you’re one of the braver bunch who’ll be heading out into the cold to get your pick of the deals, well you need some guidance on how to survive.
Here’s what to look out for on Black Friday, whether you’re in the comfort of your own home or out on the street, we’ve got you!
Look for discounted tech
The best technology deals are on black Friday. This is a good time to keep your eyes open for discounts, markdowns or both. Make sure to check out our tech gift guide here.
Look for classics
The classic Chelsea boots, brogues, tailored shirts and bucket bags are always going to be winners. If you’re looking for something to last, go for quality over price, even if the discounted price is still in the hundreds you know you’ll be getting an investment piece that lasts. Although there are must-have items, it’s better to avoid them, you never know how they’ll fare in a few months time.
By the way, try to avoid two-for-one deals or limited time, buy now offers. These marketing tools are tricky and you usually spend more than you anticipated. If you only want one pair of black skinny jeans, but you end up paying for two to get ½ off the third, you’ve overspent on merchandise you weren’t looking for in the first place (and if maths isn’t your strong suite, just don’t give yourself a headache).
Stay clear of the ‘last chance’ rack
There’s a reason that stuff is on the last chance rack, and usually, it’s hard to wear or not in trend any more. It might look gorgeous but it probably isn’t worth it, unless you have had your eye on it for months!
Don’t buy cheap cuts
It’s tempting to buy a jumper that’s badly stitched and uses cheap fabric, but it isn’t actually worth the money. Look for high quality stitching and great fabrics, and don’t buy something just because it’s on trend, make sure you know what suits your body type.
The main pitfall is not to over spend. Remember if you don’t need it and if it is not on your pre-shopping list, then walk away – unless it is free or dang near close (sorry, that was my inner shopping demon talking).
Things To Look Out For:
Nike ‘Free Rn’ Running Shoe $82. Available here. Perfect for the person who wants to get in shape right before the New Year
Open Front Cashmere Cardigan $99. Available here. A beautifully draped, open front lends easy elegance to a lightweight cardigan knit from pure, whisper-soft cashmere.
State Smith Greenpoint Backpack. Available here. The Smith from STATE takes a modern classic and adds eye-catching flourishes with leather shoe welt trim and an antique brass clip.
Charlotte Tilbury Color Coded Eyeshadow Palette $52. Available here
Glistening, pentagonal stones nestle in gilded frames for sparkly stud earrings. Kendra Scott ‘Tessa’ Stone Earrings $65. Available here
A tactile treat for when the temps turn cool. Iro Jeans Wool Jacket $414. Available here
Stella McCartney Eva Silk Blouse $645. Available here
Topshop ’80s Jacquard Bandeau Dress $75. Available here
Topshop Floral Short $68. Available here
The loafer comes in boot form in this unique take on the currently-trending shoe.. Topshop Apple Pie Loafer Boot $140. Available here
Topshop Velvet Dress $100. Available here
3×1 Redding Wide-Leg Jeans XO $365. Available here
J.Crew Signet Bag In Italian Leather $128. Available here
Double Breasted Topcoat $395, Available here