Is Twitter Really Dying Out?


Twitter is an enigma to me. I don’t use it as often as I should, but if there’s a fire or a disaster somewhere I’m straight on it, looking for other people to clarify what’s going on. If there’s a news story, Twitter is a great place to find out about it, if I’m compiling an article, what better than to quote people from their own tweets?


credit: Damsel In Dior



But still, there’s a sense that Twitter isn’t built to last. That maybe it’s dying (although it’s been said for a long time). Twitter’s staying power is in the immediacy of conversation and research, so why am I not at all compelled to check it?

It’s not just me, either. I have conversations in the office, when I meet inspiring women, and I find out that they don’t really tweet. They mostly forget, follow celebrities and use it to comment on TV programs they’re watching. It’s good for providing social commentary, but is it really good for anything else? During the election, Twitter went crazy and my timeline filled with political opinions.

That said, I have a lot of friends who surprise me with their frequent tweets. My best friend, for example. She’s never on Facebook, and always tweeting something. Most of the time they’re funny gems I’ve missed by not using the app.

Is Twitter dying? Why do we think so?

Hours after announcing layoffs of 300 workers (9% of the company’s global team) to cut costs and get the company closer to profitability, Twitter announced that Vine would be shut down in the coming months, too. Which upset a lot of the creatives who were discovered via the app. The founder of Vine, who sold it to Twitter for a reported $30 million, responded with a simple tweet: “Don’t sell your company!”

I personally feel like Twitter is better for dipping in and out of, keeping up with conversations and stalking celebrities.

According to Pew Research Centre 23% of all adults online use Twitter. 30% of online adults under 50 use Twitter and 11% over 50 use it, too. Compared to Facebook’s 72% of all adults online, it seems a little low. But as a company, it seems to be doing well. There are lots of loyalists who prefer Twitter to Facebook.

Many social media experts would not tell you that Twitter is a dying platform; they would tell you that the role of Twitter in the social media world is changing.The Finance Bunch

People are more private now

People are less likely to get involved in conversation these days because of trolling.

Someone is likely to scroll through years of your tweets to find something to scrutinize if they don’t agree with your opinions. Sometimes it’s safer to say nothing at all. And you’re limited to what you write, too. Umair Haque put it brilliantly in his article for The Huffington Post, “When a technology is used to shrink people’s possibilities, more than to expand them, it cannot create value for them. And so people will simply tune it out, ignore it, walk away from it if they can.”

It’s the reason for more private accounts (Chrissy Teigen), which certainly limits conversation opportunity.

What are your Twitter habits?

In the office, none of us are die-hard tweeters. But sometimes it is really interesting to see what someone you admire thinks about something. It’s difficult to predict, social media channels like Twitter have far too many visitors to just pack up and quit, but they must change with the times and figure out what their users want.

I don’t know why I stopped tweeting, maybe it was for a narcissistic reason. I sometimes want to write a ranty essay, and I can’t do that on Twitter. Or maybe I stopped because I have nothing clever to say. But I know people use it, I just want to know why.

What do you think? Do you tweet? It’s good for connecting brands and businesses and bloggers, but do you use it every day? Let us know!


Featured photo: Viva Luxury

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