How To Upgrade Your Blog And Make It Super Popular


photo: coohuca

The perks of having a super popular blog are many, you get to connect with like-minded people, you get the affirmation that what you say is interesting enough to be shared with a vast audience and you get more opportunities for paid work and attending important events.

But getting your blog from blah to ta-da isn’t easy. Here are a few things I’ve learned through our year and a half working on CGD and talking with some of the biggest bloggers around about their content.

Have a brain dump 
Sunday is a great day to do a brain dump. Get a piece of paper, get some books, magazines, TV shows and websites around you and soak in the inspiration. Start writing post ideas and only stop when you have enough for two weeks. The ones you’re most excited about can go up sooner if you’d like.

Live and die by your editorial calendar
I have a major panic attack if we aren’t at least 3 weeks ahead of ourselves, because when we’re organized, it’s less hassle and headache for me. If something comes up that I think is popular or important to mention, I add it at the beginning of the week.

Quality over quantity. 
Someone I know recently lamented that a 15-second video they shared got more views than the entire content of their website had in a year. Sometimes a quality post of minimal words will do better than a lengthy post with no substance. Remember that.

Writing matters. 
If you aren’t a confident writer, you should definitely use Grammarly. I do because I’m not superhuman and sometimes I miss mistakes. Grammarly is my bro looking over the post with me. Make sure you are writing for both types of reader, the reader who skims, and the reader who will hang on to your every word.

SEO isn’t that hard. 
When I first started doing SEO I had no idea what I was doing, but now it’s second nature. My keywords aren’t always in the first paragraph of my copy, nor are they always unique, but they work. There are WordPress plugins that will help you figure out whether you have good SEO.

Don’t bore us! 
It’s hard to be informative without being boring. I know. But if you read something you’ve written and aren’t excited by it, most likely your readers aren’t either. Add a little personal information into it, crack a few jokes, that’ll incite people to stay!

Your site is a billboard.
I read somewhere that the average time someone will spend on a site is two minutes, so you should treat your site like a giant billboard at the side of the road. People are constantly passing by, but you want them to remember you and come back to your brand.

Have you learned any blogging tips this year? Share them with us in the comments below – I enjoy looking at all your blogs!


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Managing Editor

Beth is the Managing Editor of CGD. She is a graduate of the Penguin Writer's Academy, has published a short story and loves to read creative writing manuals in her spare time.

  • Over The Weekend

    I have written a lot :)

  • Naomi-Chaya Tsion

    Great tips!

  • Ariadna Morell

    Such good tips!! x

    Ariadna || RAWR BOWS

  • Camille Beygui

    Awesome post ! Those tips are really good

  • Aizel A

    Thank you!!


  • Maro Florentine

    Great tips! I’m afraid to say I rely too much on Grammarly for all kinds of writing… You can never be too sure, right? I’m off to have a brain dump :)

  • Arie Williams

    I have learned so much about the whole aesthetic of your blog, what it should feel like, look like, and speak volumes of. This should be my creative platform, it holds great photos, creativity, great content, and relevant topics that people will come back for again and again. You ladies over at CGD have given so much inspiration to “just” keep pushing, being positive, and keeping my chin up through this blogosphere. I have rebranded my blog, upgraded some things, and even upgraded my attitude thanks CGD!!!!

  • Rebecca Fletcher

    These tips are really good!

  • Shelby @ The Fernweh Wolf

    awesome tips! I really liked the idea of shorter quality posts!
    The Fernweh Wolf / Travel & Lifestyle Blog

  • Ebbie Style

    Love these tips!

  • Lisa Villaume

    Grammerly is a god send and I got the tip from one of your previous articles. It’s made a huge difference to the quality of my writing plus adding a bit of my own personality:-) Great tips!
    Lisa Villaume | Where Women Dream Big + Master Their Careers

  • Leslie Nichole

    I’m opening up with this blog. I had a blog for 3 years but I didn’t really take it into a direction it was just there. I’d love to do it a little differently this time. I’ve dedicated my Sunday’s to blogging things. These are great!

  • Helene Vlacho

    Great tips for a beginner as me, thanks for sharing!

  • Amy Sewell

    At first, my blog simply supported the lifestyle segments I do on TV, with just a few posts each month. But since I started posting almost every day – and writing more about living in New York City – the readership has really taken off!

  • kandja sylla

    Wow! Great tips you gave here. I love what you said about treating my site as giant billboard. People should remember me even if it’s just two minutes. Love this post! xx

  • Makarena

    This is so helpful since I’m trying to improve my blog. Thanks for sharing these tips!

  • Tania Jayne

    I haven’t heard of Grammarly before, so will definitely be checking that out. I’m working on becoming more personable in my posts as I tend to write differently to the way I speak. Still trying to get the uni voice out of my writing 6 years down the line! I seem to be able to write more ‘me’ posts late at night. I think my brain is too tired for the ‘uni voice’ by then! Xx

    Tania | When Tania Talks

  • Hannah Lucy

    How have I never heard of Grammarly? Need to get one this!

    Hannah | Oh January

  • EverydayElevated

    Hmm I like the “brain dump” idea – similarly I think getting together for “brainstorming sessions” with other bloggers is an interesting idea – something I want to do! So if anyone is interested in monthly blogging brainstorming sessions, feel free to reach out to me! :)


  • Yvonne Ashon

    Grammarly is my grammar teacher lol. Great tips.

  • Adsson Cesário

    I loved these tips.

  • Boomtown Avenue

    love this tips! Hope I can get my blog to ‘ta-da’ 😉

  • Brittany

    I’ve never heard of Grammarly! I’ll be adding this to my browser!

    Brittany |

  • Sharon |

    I definitely can agree with the brain dump! 😉 I keep a folder on iCloud of all my notes with my random ideas I’ll come up with for blog post ideas. It syncs with my Mac as well so I have the whole list easily accessible anytime and place. I love it! 😄

  • Erin Henry (erinmayfitness)

    Wow, I was writing post as I was reading this and the discovery of grammerly- mind blown. It has already helped so much! Thanks a mil! xx

  • Megan

    that are helpful tips – ty

  • Marie

    Such great tips, thanks for sharing!
    Marie x

  • Scarlet Emily

    Thanks for the amazing tips! I’ll be sure to put them into practice

  • Ana

    I will put all these on practice!! xxx

  • Tal

    Great Tips! I will implement these into my practice. Tal xo

  • Ciska

    Good tips! Doing a brain dump once every while works great for me too.. Not only to get ideas for blogposts but also to get everything out of my head onto a piece of paper.

  • Dia @ We Will Go Places

    I love these tips. Especially the last one. It reaffirms my belief that first impression is everything especially for readers who mostly skim content!

  • dreamofadventures

    Sunday is one of my favorite days to gather my thoughts, work on my blog, edit photos and posts and get ready for the week ahead =o)

  • Tasmins Talk

    Excellent post! I definitely agree that you can benefit from including some written humour on your blog.

    Many thanks😃

    Tasmin ox

  • Lindsay L.

    Hey Beth:) Wow; I love your tip to treat your site like it’s a billboard – I would’ve never thought of doing that to be honest. So thanks for sharing that great tip with us:)


  • Edie Castell

    Hey! This was really helpful! Thanks.

  • TheSeasonAhead

    I like the add humor and a personal touch to each post suggestions. I naturally look for the humor in everything so my challenge is not to be too jokey all the time, but I always feel more connected to bloggers who use humor in their posts.

    Annika at

  • Holly

    Loved reading this post. What wordPress plugins would you recommend to see how good my SEO is?

    Holly x

    • Adult Coloring 101

      Yeost is a great starter….

  • Lisa

    I second the Grammarly recommendation! I’ve been using it for a really long time and while it isn’t always perfect it’s still catching things I never would and I learn about grammar and spelling along the way. I also like the progress report you get weekly that helps you identify what mistakes you make over and over again.

    I have added “Brain dump” to my Sunday to-do list. Right now I try to use a portion of everyday for coming up with ideas but I feel bad when I can’t always get to it. Having one day a week for it sounds much better and then all I have to do all week is collect inspiration. Thank you so much for that tip! :)

    Lisa // ZEN AND PI

  • Rebecca Cantu

    Thank you so much for the Grammarly recommendation, I downloaded it and it is now in my toolbar! I hope it really helps me with little mistakes I make, but don’t quite catch.

    I’m glad to hear that I have already been doing “Brain Dump” on Sundays, or on random days when I feel like inspiration is really high. I’m going to look more into that SEO stuff for my blog, I seem to know about it but at the same time not really. Going to look for a blog post around that speaks about this stuff in just plain English, y’know? Great post!

    xx |

  • ≈ CARMEN ≈

    Yes. I love all of these tips, especially the point about an editorial calendar. That’s something that’s a work in progress. Mine certainly could use some finesse. :]

    // ▲ ▲

  • Rosie @ The Girl in Polka Dots

    Grammarly is soooo freakin’ good. Such a great suggestion for blog writers. I used it all the time for writing university papers and it’s been really helping me out with my blog lately.
    xx, R @ the girl in polka dots

  • Augustin Ra

    I might try the Sunday thing. I never thought of that! Thanks for the helpful tips. 😊

    Augustin Ra | Indie Spirit

  • Marina Ingvarsson

    Great tips!

  • abanana

    I like the idea of writing ahead. Not sure that I can commit to 3 weeks but will start out with one. Very informative post, thanks!

  • Diana Youn

    Great post, love the idea of doing a brain dump, and making sure to set time aside to do it.

    Diana |

  • Kim Dailey

    Good ideas and I’m definitely going to try the calendar and Grammarly.
    Kim at

  • Mona Ahmed

    Found this post really helpful! Great post :)

  • Cheryl Teo

    Literally just took notes! I’m going to be trying out the brain dump tip today! Thanks for the super ideas!

    Cheryl |

  • ceereejay

    I’ve learned that it’s best to plan and write content ahead of time. I also, learned that each month should have a theme that ties my post together. I didn’t know this when I I first started and now it’s something that I am going to implement in my blog next month.

  • Susan

    Quality over quantity every time.

  • Modernzulumom

    Grammarly and brain dumping are new to me, really going to use these. Thank you!

  • Emily Carter

    I’m trying to learn more about SEO at the moment as i’m still quite unsure on it but i’m getting there! I loved this post, it was so helpful and gave me lots of ideas :) Thanks for sharing!X


  • Adult Coloring 101

    I second your Grammarly recommendation – not only for the grammar checking, but for helping me keep my posts original through the Plagiarism check…awesome tool! For SEO – Yeost, and it is free!

  • Amanda Mercado

    People don’t realize – there is a lot more to blogging than they think! Love these tips.

  • Antoinette Frances

    Something I have learnt is that promotion is key. If you spend 3 hours writing a post, you should use 5 hours promoting and scheduling posts for the coming weeks,

  • Lucy

    I agree SEO is an important skill to master, however it is becoming slowly kindof a war between bloggers and search engine algorythms.. any tips where to find latest tips and tricks? Thanks :)

  • Alexa M Johnson

    I learned that reader engagement is everything. I’ve had so many great opportunities from networking and commenting on other peoples blogs.

  • Caroline

    Great points for thought and have saved Grammarly.. I need that in my life!
    I reckon I need to look at my use/non use of keywords, but i blog over on blogger.. So will have a google.


  • Zoë Elizabeth Blogg.

    Totally agree with planning content in advance! I’ve learnt that decent pictures can help increase engagment, remember to network and enjoy yourself :)

  • Tess_Sequins are the New Black

    Looking into Grammarly as we speak! Thanks for the advice!!

    Sequins are the New Black

  • Zohra Ihsan

    Ive just started and have learned that consistent content is so important! which for me means writing it waaay in advance! But I’m loving it so far :D

  • Oma

    The SEO thing has really helped me but I still struggle with my editorial calendar. However, it looks like I have seen a lot of improvement.

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