Whenever I meet successful twenty-somethings with their own companies under their belt, I ask them if they have a business background. Because I certainly don’t, and I often wonder if it is totally necessary to study business at school in order to learn about it. Most of having a business is learn by doing, and the other parts you can learn through an online course (like I did!).
I do sometimes wonder if I would have enjoyed business studies, but most of the entrepreneurs I speak to have no business background and just jumped into it and learned as they go.
Richard Branson published a blog recently arguing that storytelling is the skill he thinks every entrepreneur needs. It flagged up on my radar because I recently wrote a post arguing that it’s a skill you need to create a successful blog.
You can’t just create a great product
In his blog, Richard argues that “it is not enough to create a great product; you also have to work out how to let people know about it.” Think about your favorite products and brands, what’s their story? You’ll find most of them have one.
Storytelling is communication
Richard Branson started in business with Student Magazine, and he realized that “entrepreneurs who make a difference know how to relate to and interact with other people.” Making your business relatable is super important. People will come to it if there is an open line of communication in the form of the brand story and social engagemenent.
It’s easier than ever
Yep, as Richard says in the blog – it’s easier than ever with social media and tech platforms. So you can research other companies and shout from the rooftops about what sets you apart from them and why people should come to you.
Check the post out here and let us know what you think about story telling. Are you a confident writer? Do you dream of your own business? Let us know.
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