What’s On My Desk? NUDESTIX Co-Founder, Taylor Frankel

When she was just seventeen, Taylor Frankel became the co-founder of NUDESTIX. Together with her sister Ally, and her mother (who has over 20 years of experience in the beauty industry) they came up with an idea to revolutionize the way they were putting on makeup. 

NUDESTIX was born from the realization that beauty routines had become focused on speed and subtlety over the years, they created a collection of crayons that have staying power, pigment, and versatility. As the co-founder of a hugely popular beauty brand, Taylor has an interesting life and works hard every single day. We caught up with her to find out what’s on her desk and how she structures her work days.

Every morning as soon as I wake up I grab my phone to check all of my social platforms (mostly Instagram and email). Once I’m caught up on all the latest social news, I immediately make myself a coffee! Obviously, my morning routine continues with brushing my teeth, curling my hair as per usual. My breakfast is pretty low maintenance since I am usually rushing out the door, so I typically make myself toast with avocado, freshly squeezed orange juice and fruit along with my coffee topped with almond milk.

While my coffee is brewing, I start with my morning skincare routine which consists of three essential steps. First, using my Micellar solution and a cotton pad, I cleanse my face and remove any residue from the night before. Next, I tone using the Caudalie Beauty Essence and hydrate with the Glow Recipe Watermelon Moisturizer. Finally, I hydrate my lips with the La Neige Lip Sleeping Mask (it’s feels so cushiony on the lips, I am obsessed!).

You can tell that beauty is a huge part of my life, and really important for me to feel ‘together’ and get things done throughout the day.

A typical day at the office for me is not so typical! Since the majority of my role consists of traveling to different countries to educate and inspire our customers and retailers on Nudestix — my office is both in Toronto (when I’m home) as well as in-store. When I’m home, a typical day at the office starts at 9 am and ends at 5/6 pm. My day consists of catching up on emails, meeting with my marketing team to strategize on social takeovers and collaborations, meeting with Jenny (my mom) to discuss and plan out my travel schedule as well as plan for new product launches, and film content for our Instagram/Youtube platforms.

When traveling, my day can start anytime between 7 and 9 am and finish between 6 and 9 pm. When traveling, I aim to visit all of our different retailer locations to educate on new product launches. I also meet with press/media to film content and inspire them on new products.

On my desk, I always make to sure to keep lots of pens (because I tend to lose them all the time), my Nudestix tin with a full look for touch-ups and of course, my phone and laptop. And I have to have my favorite products! Particularly my Sol Janeiro hand cream, Nudestix Gel Color Balm in Pulse for a hydrating lip color and my Byredo rollerball perfume.

My desk is pretty minimal, so honestly, as I am always on-the-go so my decorations are limited. As long as I have my phone and laptop, I am set for the day. On my desk its super important to have my phone and laptop chargers, water and a snack! I’m fairly low-maintenance, and I don’t need anything fancy, just the essentials.

I am the most productive when I print out my checklist of things to do for the day to visualize my day and check-off items when I am done. Also, I try not to have so much clutter since a cluttered space is a cluttered mind! If I’m listening to music at work, it is always Ed Sheeran or Bastille.

 

GOOD THINGS

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Beth Macdonald

Managing Editor

I'm the Managing Editor of CGD. I'm a graduate of the Penguin Writer's Academy and have published a short story. I specialize in copywriting, digital marketing, and research.

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